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Overall it's the emotionally-charged argument that usually prevails over the rational, unfortunately. That's why mass-marketing firms focus primarily on emotion
by espeed 16y ago
Overall it's the emotionally-charged argument that usually prevails over the rational, unfortunately. That's why mass-marketing firms focus primarily on emotional appeals -- they appeal to a larger percentage of the audience.
- chrischen 16y agoWhat you said there is just opinion. How can you know that's true? Are you part of the audience that succumbs to emotionally charged message? And if you aren't, how can you say that others are? Isn't that presumptuous?
- espeed 16y agoI know this to be true because I'm in marketing and witness the results of different campaigns first hand.
- chrischen 16y agoIf it does win over the rational argument it's because it's being repeated and pounded more into their heads than the rational one. You can't fight reality. Even the dumbest of the dumb will try to turn if they keep hitting a wall. But with all things being equal, the rational argument will have the advantage. Take religion as an example. Its message is extremely appealing which is why some people make logical leaps to accept it but despite that it's still had to morph and mold to fit science/reality over the centuries it has existed.
- espeed 16y agoWatch this TED talk by Rory Sutherland, "Life lessons from an ad man": http://www.ted.com/talks/lang/eng/rory_sutherland_life_lessons_from_an_ad_man.html http://www.ted.com/talks/lang/eng/rory_sutherland_life_lesso... And read "Winning Hearts and Minds: Why Rational Appeals Are Irrational If Your Goal is Winning Elections" by Drew Westen, psychologist and neuroscientist at Emory University Professor: http://www.huffingtonpost.com/drew-westen/winning-hearts-and-minds-_b_52893.html http://www.huffingtonpost.com/drew-westen/winning-hearts-and... Do you still have the same perspective?
- deleted 16y ago[deleted]