I've been using Snowflake for a while now and the Data Sharing feature they have is weirdly close to what I'm reading here. Anonymization, masking a column etc.

I've been using Snowflake for a while now and the Data Sharing feature they have is weirdly close to what I'm reading here. Anonymization, masking a column etc. Anyone with similar experience as mine? Or anyone who's knowledgeable enough to compare this product with Snowflake for me?