I'm more or less in the same camp as the parent and I'm sure what the best way to communicate is. The call to feel-good individual consumer action has been a S

I'm more or less in the same camp as the parent and I'm sure what the best way to communicate is. The call to feel-good individual consumer action has been a Siren Song for the last twenty or thirty years while the various large scale pollution disasters simply continue. I'd agree with what is now older-school economics - you need direct regulation specifically to handle those cases the market can't handle. And the moves based on consumer action and market-driven regulation have visibly (and invisibly) failed. So I hope you understand the appeal of giving people this bitter pill. I mean, think people want to hear "just add a little more of this to what you're doing" and what we're saying is more like, "sorry, I know you meant well but you need to stop what you're doing and this instead". But I don't know, don't know how to balance "I understand you're not the enemy and you mean well" with "what you're is basically counter-productive, in the sense that it gets other people to also do something ineffective".