From what I've heard Amazon has a more data driven approach to product development. They're still prepared to take risks, but do it in a more controlled fashion

From what I've heard Amazon has a more data driven approach to product development. They're still prepared to take risks, but do it in a more controlled fashion. There's no Amazon Stadia yet (for example) but there is Lumberyard and various services catered towards game developers on AWS. If they do decide to launch something similar in future they will at least have some understanding of the industry they're getting into.