I get that organizations want to avoid the association because of the current social view of the technology. I wanted to give a different view of what the sale

I get that organizations want to avoid the association because of the current social view of the technology. I wanted to give a different view of what the sales pitch could be (for that particular item, my response isn't for the other issue called out). I don't see why it is considered such an inherently bad sales pitch. It is a sales pitch that involves taking a stand. Just because the cost benefit aren't in line with current organization goals does not make it the worst sales pitch ever. Is it any worse than trying to convince a group to run a tor node, giving all the sorts of illegal things that happen over tor? There are social and legal ramifications, but that is also true of using tor, and if certain government officials get their way, of using encryption without the government being given a backdoor. Currently data stores that can't forget have a worse view, but I don't really see why people treat it as such a difference of kinds instead of just a difference of degrees.