The mobile "web" is embracing native apps in a big way. It's difficult to go anywhere now without being pestered into installing an app - even if the site alrea

The mobile "web" is embracing native apps in a big way. It's difficult to go anywhere now without being pestered into installing an app - even if the site already has a perfectly usable mobile version. Worse still, some sites refuse to work at all or are severely limited. I don't particularly like the direction things are going in (despite having very few nice things to say about "modern" web frontend) but if I was in your situation I could certainly see myself going with iOS (or Android) from a salary perspective. Not sure how things are in Europe but I've noticed a lot of tech startups where I am in Tokyo skipping the web entirely in favour of apps.