But finding those 100 people who care enough to pay for whatever it is you're producing must have a cost. There are more ways to reach people now but consideri

But finding those 100 people who care enough to pay for whatever it is you're producing must have a cost. There are more ways to reach people now but considering the amount of noise out there it's like finding a needle in a haystack or perhaps worse as it's more likely, at least for an artistic project that they would need to find you. That's without considering the fragility of a business that depends on 100 people. I just find something hokey and fake about this idea of having 100 or 1000 true fans to support you. It's especially grating coming from a VC firm whose basis for existence is growth, growth and more growth and then capitalising on that growth in the most ruthless and efficient way possible.