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Growth in Asian/South American countries with less advertisers and lower CPCs. There may also be disproportionate growth in branded CPCs, which have a signific
by vgeek 7y ago
Growth in Asian/South American countries with less advertisers and lower CPCs.
There may also be disproportionate growth in branded CPCs, which have a significantly lower CPC (but higher CPM due to high CTRs) than commodity terms.
- Scoundreller 7y agoYa, dunno if they just calculated an effective CPC, or excluded non-CPC traffic in the numbers. But again, from a shareholder point of view, nobody cares how any proportion changes as long as profit goes up, unless it’s at the expense of future revenue or at increased cost.