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Sometimes I wonder why Netflix doesn't produce more content with small creators. What I'm imagining... 1. Produce some fitness content. Yoga, stretching, medit

Sometimes I wonder why Netflix doesn't produce more content with small creators. What I'm imagining... 1. Produce some fitness content. Yoga, stretching, meditation, calisthenics, etc. I get the impression there are countless talented fitness trainers that would love to produce regular content while being cheap to hire. Look at Peloton, they charge $40/mo to live stream classes after people spend thousands on a bike. I imagine a lot of people would watch live or prerecorded fitness classes on Netflix, become loyal to the trainers and stay subscribed for their content. 2. Hire some YouTubers. I spend more time on YouTube than Netflix. Lots of great comedy, educational, travel, and tech content there. Most of them are also struggling for money and would jump on an exclusive Netflix partnership for a fraction of what Netflix pays for other content. 3. Daily news. Find a few entertaining personalities and journalists that can report on the daily news. Why can't I switch on Netflix today to get the latest on coronavirus? Lastly... let me search the content. Why can't I just browse comedy movies released in the last few years, or horror movies sorted by release date? I find Netflix such a terrible and frustrating interface and I have to scroll past the same movie or series a dozen times as I go through the content. I've had Netflix for years, and I still feel like I have no idea what is actually on there because it's so annoying to browse. I think I'll likely cancel next year.

dudus 7y ago
News specifically would be fantastic. I currently struggle to find good news sources. The sites I used to go to now all lock up after X articles and I'm not willing to sign up for every single one of them while there's not one that deliver all the news I want. I used to have youtubeTV just for the news channels, but ended up cancelling because I felt I was way overpaying since sports HAD to be baked in.
baddox 7y ago
I’m not sure why any popular YouTuber would go to Netflix. I doubt it could ever make financial sense. The distribution must be so much lower on Netflix. I would be worried if any of my favorite YouTubers went to Netflix because I would be afraid that’s where their content would go to die. Netflix discovery is absolutely terrible.
- amelius 7y ago
  > I’m not sure why any popular YouTuber would go to Netflix. Making more money than an ad-based monetization model can provide?
- RandomGuyDTB 7y ago
  Netflix's discovery may be terrible but YouTube's discovery is non-existent. It's common knowledge that in order to get views on your YouTube videos, you submit them to Reddit or another platform, because the algorithm will not push your content if you have less than a thousand or so subscribers.
segmondy 7y ago
They could, but discovery is a challenge as they gain more contents. Imagine if there's a million things you could watch on Netflix, surely you can search for things you know and then they can recommend the rest to you based on your viewing habit. There's going to be a large set of things that won't be recommended to you. How do you discover those? Either you never do or they start recommending things that you don't know and are outside of your interest which will only annoy you.
unlinked_dll 7y ago
My wild speculation is that the longer time people spend in the menu the more likely they are to close the app, and the more likely they are to cancel a subscription next month. The streaming services are all about reducing churn. So for daily content. Show ends, you go back to the menu. Do you pick the next thing to watch? I don't know - but they've tried a number of "daily" or "weekly" shows before, and they haven't appeared to be successful. I suspect it's because they didn't improve metrics. Versus say releasing a show all at once - people binge for 3-4 hours and come back the next night to do the same thing. I think going with amateur youtubers who produce lots of cheap, short content would be smart for like, Snap or Instagram but very bad for Netflix. Netflix's original content hit it off in terms of quality, long form narratives with dramas like House of Cards, while syndicating shows after air gave them second life (Breaking Bad, the Office, Friends) and absolutely crushing it with "must see" films (recently, the Irishman, Marriage Story, but also in the past stuff like Beasts of No Nation). Conversely, their cheap shows from nobodies tend to die in the womb, and I don't think Netflix does that without good data to make such a decision.
bawolff 7y ago
They did at one point have the rights to some youtube web series content like red vs blue, the guild, and video game high school.

dudus 7y ago

News specifically would be fantastic. I currently struggle to find good news sources. The sites I used to go to now all lock up after X articles and I'm not willing to sign up for every single one of them while there's not one that deliver all the news I want. I used to have youtubeTV just for the news channels, but ended up cancelling because I felt I was way overpaying since sports HAD to be baked in.

baddox 7y ago

I’m not sure why any popular YouTuber would go to Netflix. I doubt it could ever make financial sense. The distribution must be so much lower on Netflix. I would be worried if any of my favorite YouTubers went to Netflix because I would be afraid that’s where their content would go to die. Netflix discovery is absolutely terrible.

amelius 7y ago
> I’m not sure why any popular YouTuber would go to Netflix. Making more money than an ad-based monetization model can provide?
RandomGuyDTB 7y ago
Netflix's discovery may be terrible but YouTube's discovery is non-existent. It's common knowledge that in order to get views on your YouTube videos, you submit them to Reddit or another platform, because the algorithm will not push your content if you have less than a thousand or so subscribers.

segmondy 7y ago

They could, but discovery is a challenge as they gain more contents. Imagine if there's a million things you could watch on Netflix, surely you can search for things you know and then they can recommend the rest to you based on your viewing habit. There's going to be a large set of things that won't be recommended to you. How do you discover those? Either you never do or they start recommending things that you don't know and are outside of your interest which will only annoy you.

unlinked_dll 7y ago

My wild speculation is that the longer time people spend in the menu the more likely they are to close the app, and the more likely they are to cancel a subscription next month. The streaming services are all about reducing churn. So for daily content. Show ends, you go back to the menu. Do you pick the next thing to watch? I don't know - but they've tried a number of "daily" or "weekly" shows before, and they haven't appeared to be successful. I suspect it's because they didn't improve metrics. Versus say releasing a show all at once - people binge for 3-4 hours and come back the next night to do the same thing. I think going with amateur youtubers who produce lots of cheap, short content would be smart for like, Snap or Instagram but very bad for Netflix. Netflix's original content hit it off in terms of quality, long form narratives with dramas like House of Cards, while syndicating shows after air gave them second life (Breaking Bad, the Office, Friends) and absolutely crushing it with "must see" films (recently, the Irishman, Marriage Story, but also in the past stuff like Beasts of No Nation). Conversely, their cheap shows from nobodies tend to die in the womb, and I don't think Netflix does that without good data to make such a decision.

bawolff 7y ago

They did at one point have the rights to some youtube web series content like red vs blue, the guild, and video game high school.