3 ms·

Richest? Not since May of 2010: http://techcrunch.com/2011/02/14/apple-eats-microsoft/ http://techcrunch.com/2011/02/14/apple-eats-microsoft/

• nl 16y ago
  Apple isn't a software company (ok, yes they do have software but that's not what generates their profits).
  • djcapelis 16y ago
    Yes it is. What do you think sells their hardware?
    • jarek 16y ago
      Marketing.
  • rbanffy 16y ago
    > but that's not what generates their profits If that were true, you would see 90% of Mac users running Windows. Since that's not the case, and many Mac users bought their Macs in order not to run Windows, I'd say their OS has some weight in this.
    • fleitz 16y ago
      The software is given away to sell the hardware. iOS 4 was free for my 3GS that shipped with 3.1 same with my iPad
      • deleted 16y ago
        [deleted]
      • rbanffy 16y ago
        oops... I think I answered to the wrong post...
      • pbhjpbhj 16y ago
        >The software is given away to sell the hardware. I think you could equally argue that the hardware is given away to ensure that the software works in a consistent way - they are a full service company, they do both hardware and software, they offer [consumer] products that are ready to use.