Unfortunately, that's how the justice system works, it's basic game theory. Because we don't want or can't give infinite budget to justice, we need to make sure

Unfortunately, that's how the justice system works, it's basic game theory. Because we don't want or can't give infinite budget to justice, we need to make sure corporations and citizens abide by the law and put the burden on verifying it on them. If we had time and money to verify every Facebook project, sure, we could have fines proportionate to whatever they got in profit from that project. The reality is we don't, so we need to make sure Facebook is self-policing.