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But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services. Can somebody point me to some real c

But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services. Can somebody point me to some real cases?

SquareWheel 7y ago
Schema is very popular in structured data online. Search engines use it to parse business information, reviews, pricing data, etc.
mindcrime 7y ago
But is it there really anyone using schemas? According to this page[1], "Over 10 million sites use Schema.org to markup their web pages and email messages.". Can somebody point me to some real cases? See this Quora thread[2]. [1]: https://schema.org/ https://schema.org/ [2]: https://www.quora.com/Who-has-examples-of-websites-which-have-implemented-schema-org-in-their-reviews-ratings-and-which-are-now-showing-as-rich-snippet-in-the-search-results https://www.quora.com/Who-has-examples-of-websites-which-hav...
- mister_hn 7y ago
  thanks
edent 7y ago
The NHS content API uses it extensively. https://developer.api.nhs.uk/documentation/content-api#docs-pagetypes https://developer.api.nhs.uk/documentation/content-api#docs-...
fancy_pantser 7y ago
Sure. I wrote a Chrome extension that finds recipes on websites you visit and clones them into a big modal at the top of the page so you don't have to hunt them down (they're often buried on long, rambling blog posts). It operates by looking for some divs that common WP plugins and other off-the-shelf recipe site templates use but it has been surprisingly common for me to find itemtype set to "https://schema.org/Recipe" https://schema.org/Recipe" or similar, which makes the process incredibly straightforward. If more sites adopted the schema properly, it would also be a breeze to convert units on ingredients, extract images and instructions for recipes, and so on. Right now it's on maybe 1/3 of recipe sites I investigate. Ironically, the bigger the company behind the recipe, the less likely they are to use the standard schema. Extension: https://chrome.google.com/webstore/detail/recipe-filter/ahlcdjbkdaegmljnnncfnhiioiadakae https://chrome.google.com/webstore/detail/recipe-filter/ahlc...
untog 7y ago
Pretty much every news site does, otherwise it won't get ranked by Google News. Example: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.cnn.com%2F2020%2F01%2F23%2Fpolitics%2Fdonald-trump-impeachment-trial-witness%2Findex.html https://search.google.com/structured-data/testing-tool#url=h...
sgustard 7y ago
IMDB has an extensive schema. https://www.imdb.com/title/tt0071853 https://www.imdb.com/title/tt0071853
input_sh 7y ago
Any blog using Ghost, which adds Schema.org automatically. Yoast is a pretty popular WordPress SEO tool with Schema.org support. Any product that offers Google AMP support has to support Schema.org. Same goes for Google News.
davidy123 7y ago
Some real use cases: bestbuy.com, target.com, apple.com, us.gov, samsung.com, canada.ca, … I could go on. I've read nearly a third of sites use it, especially the larger ones, but also sites that run Wordpress. All with different degrees of depth, but any use can add precision to search and data, that anyone (not just Google, Yahoo, Bing, Yandex) can use.

But is it there really anyone using schemas? Until know, I've seen almost no example of real usage in production services. Can somebody point me to some real cases?

SquareWheel 7y ago

Schema is very popular in structured data online. Search engines use it to parse business information, reviews, pricing data, etc.

mindcrime 7y ago

But is it there really anyone using schemas? According to this page[1], "Over 10 million sites use Schema.org to markup their web pages and email messages.". Can somebody point me to some real cases? See this Quora thread[2]. [1]: https://schema.org/ https://schema.org/ [2]: https://www.quora.com/Who-has-examples-of-websites-which-have-implemented-schema-org-in-their-reviews-ratings-and-which-are-now-showing-as-rich-snippet-in-the-search-results https://www.quora.com/Who-has-examples-of-websites-which-hav...

mister_hn 7y ago
thanks

edent 7y ago

The NHS content API uses it extensively. https://developer.api.nhs.uk/documentation/content-api#docs-pagetypes https://developer.api.nhs.uk/documentation/content-api#docs-...

fancy_pantser 7y ago

Sure. I wrote a Chrome extension that finds recipes on websites you visit and clones them into a big modal at the top of the page so you don't have to hunt them down (they're often buried on long, rambling blog posts). It operates by looking for some divs that common WP plugins and other off-the-shelf recipe site templates use but it has been surprisingly common for me to find itemtype set to "https://schema.org/Recipe" https://schema.org/Recipe" or similar, which makes the process incredibly straightforward. If more sites adopted the schema properly, it would also be a breeze to convert units on ingredients, extract images and instructions for recipes, and so on. Right now it's on maybe 1/3 of recipe sites I investigate. Ironically, the bigger the company behind the recipe, the less likely they are to use the standard schema. Extension: https://chrome.google.com/webstore/detail/recipe-filter/ahlcdjbkdaegmljnnncfnhiioiadakae https://chrome.google.com/webstore/detail/recipe-filter/ahlc...

untog 7y ago

Pretty much every news site does, otherwise it won't get ranked by Google News. Example: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.cnn.com%2F2020%2F01%2F23%2Fpolitics%2Fdonald-trump-impeachment-trial-witness%2Findex.html https://search.google.com/structured-data/testing-tool#url=h...

sgustard 7y ago

IMDB has an extensive schema. https://www.imdb.com/title/tt0071853 https://www.imdb.com/title/tt0071853

input_sh 7y ago

Any blog using Ghost, which adds Schema.org automatically. Yoast is a pretty popular WordPress SEO tool with Schema.org support. Any product that offers Google AMP support has to support Schema.org. Same goes for Google News.

davidy123 7y ago

Some real use cases: bestbuy.com, target.com, apple.com, us.gov, samsung.com, canada.ca, … I could go on. I've read nearly a third of sites use it, especially the larger ones, but also sites that run Wordpress. All with different degrees of depth, but any use can add precision to search and data, that anyone (not just Google, Yahoo, Bing, Yandex) can use.