I tried every single trick in the book : SEA is too expensive. Word-to-mouth needs more critical mass. Website is not sexy enough to get press and backlinks. B

I tried every single trick in the book : SEA is too expensive. Word-to-mouth needs more critical mass. Website is not sexy enough to get press and backlinks. Blackhat SEO is out of question. My only hope is to rebrand the website as a carbon comparison engine, which will make it easier to sell it to the mainstream media. Surfing trends is often the best solution.