3 ms·
It doesn't matter that everyone knows they're the same, rebranding often works.
by benhurmarcel 7y ago
It doesn't matter that everyone knows they're the same, rebranding often works.
- Retric 7y agoRebranding works when it’s paired with significant changes. Without that people tend to keep using the old name for a long time. People still call the Willis tower the sears tower and that change happened 11 years ago.