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Yes, I imagine the rebranding will be as ineffective as Comcast rebranding as Xfinity, where everyone knows they are the same.

tyingq 7y ago
Their stock price certainly has a much better slope post rebrand. Though I don't know all the factors.
codegeek 7y ago
Yea it is hilarious how Comcast thinks rebranding to xfinity etc is going to help. To be fair to them, the internet service mostly has been excellent where I live. The issue is the predatory pricing/cost and ever decreasing TV channels for existing customers.
- wayoutthere 7y ago
  Having worked there during the rebranding, a big part of it was more to drive clarity around the business units (think Alphabet vs Google, only in reverse). "Comcast" refers to the overall holding company over the cable business, media business and stadium / real estate holdings. They referred to the cable business as "Comcast Cable" for a while before rebranding it to Xfinity. The public rebranding was definitely intentional, but it wasn't the only reason behind it.
- deleted 7y ago
  [deleted]
linsomniac 7y ago
I don't know what you're talking about, Comcast has had amazing support the last few months in my area. We even had a rep come to our house, and leave a handwritten note on the door when we didn't answer, asking if we had any questions or concerns and to give them a call if there was anything they could do for us. ... I'm sure this has nothing to do with the city fiber to the home buildout that is going on in our neighborhood... ;-)
- sieabahlpark 7y ago
  You'll probably be happier on fiber when it rolls out
- briffle 7y ago
  My Comcast connection is rock solid. Except when it rains. And I live in Oregon.
  - linsomniac 7y ago
    FYI: I had that problem a decade ago, and the problem ended up being a nick in the coax sheathing on the run from the house to the neighborhood box. Water would get in and ruin the signal, but it was fine when it was dry.
- Treblemaker 7y ago
  I just got comcast installed in a new home, and the experience was completely different from what I've experienced in the past -- think "apple store", rather than "we're the phone company; we don't have to care". The customer service rep that helped me said they just finished six months of training, and even they were surprised that the system "just worked" when I went in to pick up the gear (my choice to pick it up two hours after calling them rather than waiting for delivery). I won't go into detail about all the other things that "went right" to avoid sounding like a marketing bird, but from what I heard it is a corporate initiative and not just for the fiber buildout.
  - techsupporter 7y ago
    My kid recently moved apartments from one served only by Comcast to one not served by Comcast. He filed the cancel request online and took his cable modem to a Comcast office in a nearby mall. The cancel process took about six minutes total; nobody called to beg for him to stay or stall him on the phone for over an hour. My view is that the indication is how a company treats you when you leave versus when you arrive and, at least this once, Comcast did well on both.
- smolder 7y ago
benhurmarcel 7y ago
It doesn't matter that everyone knows they're the same, rebranding often works.
- Retric 7y ago
  Rebranding works when it’s paired with significant changes. Without that people tend to keep using the old name for a long time. People still call the Willis tower the sears tower and that change happened 11 years ago.
thereare5lights 7y ago
I've never understood the comcast hate. I've been using Xfinity for years and it's been very reliable and fast. My only gripe is the price.
- jaywalk 7y ago
  Comcast used to do some pretty bad stuff, but they've definitely cleaned up their act. I've been a customer for 10+ years, and have had zero significant issues with my service.
- breischl 7y ago
  It's not so much the service itself as the crappy customer support, shady billing processes (eg, accidentally overcharging on a regular basis...) and things like that.
- mabey 7y ago
  they enforce data caps on home internet
jsight 7y ago
As much as I dislike Comcat/Xfinity, I don't think they are hurting at all.

tyingq 7y ago

Their stock price certainly has a much better slope post rebrand. Though I don't know all the factors.

codegeek 7y ago

Yea it is hilarious how Comcast thinks rebranding to xfinity etc is going to help. To be fair to them, the internet service mostly has been excellent where I live. The issue is the predatory pricing/cost and ever decreasing TV channels for existing customers.

wayoutthere 7y ago
Having worked there during the rebranding, a big part of it was more to drive clarity around the business units (think Alphabet vs Google, only in reverse). "Comcast" refers to the overall holding company over the cable business, media business and stadium / real estate holdings. They referred to the cable business as "Comcast Cable" for a while before rebranding it to Xfinity. The public rebranding was definitely intentional, but it wasn't the only reason behind it.
deleted 7y ago
[deleted]

linsomniac 7y ago

I don't know what you're talking about, Comcast has had amazing support the last few months in my area. We even had a rep come to our house, and leave a handwritten note on the door when we didn't answer, asking if we had any questions or concerns and to give them a call if there was anything they could do for us. ... I'm sure this has nothing to do with the city fiber to the home buildout that is going on in our neighborhood... ;-)

sieabahlpark 7y ago
You'll probably be happier on fiber when it rolls out
briffle 7y ago
My Comcast connection is rock solid. Except when it rains. And I live in Oregon.
- linsomniac 7y ago
  FYI: I had that problem a decade ago, and the problem ended up being a nick in the coax sheathing on the run from the house to the neighborhood box. Water would get in and ruin the signal, but it was fine when it was dry.
Treblemaker 7y ago
I just got comcast installed in a new home, and the experience was completely different from what I've experienced in the past -- think "apple store", rather than "we're the phone company; we don't have to care". The customer service rep that helped me said they just finished six months of training, and even they were surprised that the system "just worked" when I went in to pick up the gear (my choice to pick it up two hours after calling them rather than waiting for delivery). I won't go into detail about all the other things that "went right" to avoid sounding like a marketing bird, but from what I heard it is a corporate initiative and not just for the fiber buildout.
- techsupporter 7y ago
  My kid recently moved apartments from one served only by Comcast to one not served by Comcast. He filed the cancel request online and took his cable modem to a Comcast office in a nearby mall. The cancel process took about six minutes total; nobody called to beg for him to stay or stall him on the phone for over an hour. My view is that the indication is how a company treats you when you leave versus when you arrive and, at least this once, Comcast did well on both.
smolder 7y ago

benhurmarcel 7y ago

It doesn't matter that everyone knows they're the same, rebranding often works.

Retric 7y ago
Rebranding works when it’s paired with significant changes. Without that people tend to keep using the old name for a long time. People still call the Willis tower the sears tower and that change happened 11 years ago.

thereare5lights 7y ago

I've never understood the comcast hate. I've been using Xfinity for years and it's been very reliable and fast. My only gripe is the price.

jaywalk 7y ago
Comcast used to do some pretty bad stuff, but they've definitely cleaned up their act. I've been a customer for 10+ years, and have had zero significant issues with my service.
breischl 7y ago
It's not so much the service itself as the crappy customer support, shady billing processes (eg, accidentally overcharging on a regular basis...) and things like that.
mabey 7y ago
they enforce data caps on home internet

jsight 7y ago

As much as I dislike Comcat/Xfinity, I don't think they are hurting at all.