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Interesting some decades ago I think McDonald's did a study that led to something called the 4 minute McDonald's universe which was a distance they found people
by privateSFacct 7y ago
Interesting some decades ago I think McDonald's did a study that led to something called the 4 minute McDonald's universe which was a distance they found people would go for spur of the moment purchasing. Obviously impractical, but this idea of optimizing for total revenue has been around for a bit I think.
- asdff 7y agoAnd it's not limited to mcdonalds. Starbucks is getting notorious for this. Here is an area by me with three starbii: https://goo.gl/maps/qR2XLLVYmqiyrHtLA https://goo.gl/maps/qR2XLLVYmqiyrHtLA One in the vons, directly across the street from one in the ralphs, and if you head north on vermont in this street view you will hit a burger king. Today that is a freestanding starbucks. Three starbucks locations in less than a square mile.
- Reedx 7y agoThere's a spot in SF where two Starbucks are about a 30 second walk apart, depending on your luck with the walk sign. https://www.google.com/maps/search/starbucks/@37.7843267,-122.404059,65m/data=!3m1!1e3 https://www.google.com/maps/search/starbucks/@37.7843267,-12... They're so close that I've switched locations depending on the length of the line. Sometimes both are packed though.
- technofiend 7y agoSounds familiar except for the walking part; as a rule we don't walk much in Houston because the city is not designed for it and it's also sauna levels of hot and humid much of the year. https://www.chron.com/business/article/One-on-corner-there-are-3-places-to-get-your-1745816.php https://www.chron.com/business/article/One-on-corner-there-a...
- masonic 7y agoEven 20 years ago, there was at least one intersection in both Seattle and Vancouver that had two Starbucks (opposite corners).
- copperx 7y agoStarbii should be Starbuckii, no?
- xwowsersx 7y agoHaha! Is starbii plural for Starbucks?
- eggsome 7y agoPretty sure this episode was from the 90's: https://www.youtube.com/watch?v=FRz3vfRFfs4 https://www.youtube.com/watch?v=FRz3vfRFfs4