I find I agree with the article, but mainly on queries that are purchase related, or those that overlap with some kind of business. If I'm looking for some codi

I find I agree with the article, but mainly on queries that are purchase related, or those that overlap with some kind of business. If I'm looking for some coding question, usually the right SO question comes up on the first page. Makes sense that it is so. Clearly there's incentives to show up first on a "where to buy phone" search. The actual answer without vested interests has nobody to pay for it. I bet there's some street in Berlin where there's a number of phone shops, but without coordination (eg a shopping centre) there's no way any of them will tell you that the selection is best if you just show up somewhere on that street. Also on a deeper note, I fear the internet is being flooded with terrible authority sites. Superficial articles that sound right and have lots of affilicate links. But the incentive is not to be informative and correct, rather to look right to people who don't know better - that's why they're there! - in order to funnel them to certain shops. I can just imagine there's an anti-vaxx site somewhere that purports to have real evidence and sells vaginal anti-cancer eggs.