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I would say they're technically not data brokers because they collect data directly from an agreed upon relationship with a consumer, and they do not sell the d
by barbecue_sauce 7y ago
I would say they're technically not data brokers because they collect data directly from an agreed upon relationship with a consumer, and they do not sell the data itself but rather productize it for advertisers.
- JumpCrisscross 7y ago> they collect data directly from an agreed upon relationship with a consumer Facebook builds shadow profiles. Those involve no direct relationship with the surveilled.
- SpicyLemonZest 7y agoBut there's no evidence that the information they gather on non-users is shared with third parties, even in indirect ways like the ad-targeting information. (I don't necessarily reject the term "shadow profile", but it's important to remember that it's an activist term; there's no reason to expect that they have similar formats or uses to the non-shadow profiles.)
- bryan_w 7y agoEven if that was true, > they do not sell the data itself Selling seems like an important part of brokering
- vineyardmike 7y agoPresumably they get the data for the shadow profiler from tracking scripts and stuff that run in your browser, so technically that’s a relationship you accepted when you ran their script and allowed it to phone home.