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I see six entries. Where's Google, Facebook, etc?

ardy42 7y ago
> I see six entries. Where's Google, Facebook, etc? The deadline for registration looks like it's January 31st, hopefully after that date California will start going after those who do not comply.
advisedwang 7y ago
Google and Facebook typically work by allowing advertisers to pick customer traits, and then Google/Facebook shows ads based on their knowledge of who fits those traits. It looks like the definition of sale[1] means companies must actually transfer the consumers info for them to count as a data broker. This means Google and Facebook likely don't have to register. Their lobbyists did their jobs, I suppose. [1] https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1798.140 https://leginfo.legislature.ca.gov/faces/codes_displaySectio....
dodobirdlord 7y ago
Google and Facebook don't sell user data. It's much more profitable to keep it for themselves than to sell it to others.
- lmkg 7y ago
  CCPA's definition of selling data is both expansive, and a little vague. Google Ads (formerly AdWords) now has an API so that customers can disable possibly-sales-like features on a per-use basis if someone clicks "Do not sell my information." So, while Google doesn't sell users information, they're only willing to go to bat and say "this is definitely not a Sale Of Information under CCPA" for a subset of the services they offer. https://privacy.google.com/businesses/rdp/ https://privacy.google.com/businesses/rdp/ Facebook I dunno. My sense is they have a larger appetite for testing the boundaries of the law.
  - dodobirdlord 7y ago
    Yikes, this reminds me of the nebulousness of GDPR. I guess the intent much like GDPR is to write a law too vague to follow and then fine the crap out of companies.
Awelton 7y ago
It will be interesting tko see who registers and who doesn't.
barbecue_sauce 7y ago
I would say they're technically not data brokers because they collect data directly from an agreed upon relationship with a consumer, and they do not sell the data itself but rather productize it for advertisers.
- JumpCrisscross 7y ago
  > they collect data directly from an agreed upon relationship with a consumer Facebook builds shadow profiles. Those involve no direct relationship with the surveilled.
  - SpicyLemonZest 7y ago
    But there's no evidence that the information they gather on non-users is shared with third parties, even in indirect ways like the ad-targeting information. (I don't necessarily reject the term "shadow profile", but it's important to remember that it's an activist term; there's no reason to expect that they have similar formats or uses to the non-shadow profiles.)
  - bryan_w 7y ago
    Even if that was true, > they do not sell the data itself Selling seems like an important part of brokering
  - vineyardmike 7y ago
    Presumably they get the data for the shadow profiler from tracking scripts and stuff that run in your browser, so technically that’s a relationship you accepted when you ran their script and allowed it to phone home.
binaryjay 7y ago
Odd that you would leave out Microsoft. Did you conveniently forget that one of their companies (LinkedIn) has been selling their users data to the highest bidder?

> I see six entries. Where's Google, Facebook, etc? The deadline for registration looks like it's January 31st, hopefully after that date California will start going after those who do not comply.

advisedwang 7y ago

Google and Facebook typically work by allowing advertisers to pick customer traits, and then Google/Facebook shows ads based on their knowledge of who fits those traits. It looks like the definition of sale[1] means companies must actually transfer the consumers info for them to count as a data broker. This means Google and Facebook likely don't have to register. Their lobbyists did their jobs, I suppose. [1] https://leginfo.legislature.ca.gov/faces/codes_displaySection.xhtml?lawCode=CIV&sectionNum=1798.140 https://leginfo.legislature.ca.gov/faces/codes_displaySectio....

dodobirdlord 7y ago

Google and Facebook don't sell user data. It's much more profitable to keep it for themselves than to sell it to others.

lmkg 7y ago
CCPA's definition of selling data is both expansive, and a little vague. Google Ads (formerly AdWords) now has an API so that customers can disable possibly-sales-like features on a per-use basis if someone clicks "Do not sell my information." So, while Google doesn't sell users information, they're only willing to go to bat and say "this is definitely not a Sale Of Information under CCPA" for a subset of the services they offer. https://privacy.google.com/businesses/rdp/ https://privacy.google.com/businesses/rdp/ Facebook I dunno. My sense is they have a larger appetite for testing the boundaries of the law.
- dodobirdlord 7y ago
  Yikes, this reminds me of the nebulousness of GDPR. I guess the intent much like GDPR is to write a law too vague to follow and then fine the crap out of companies.

Awelton 7y ago

It will be interesting tko see who registers and who doesn't.

barbecue_sauce 7y ago

I would say they're technically not data brokers because they collect data directly from an agreed upon relationship with a consumer, and they do not sell the data itself but rather productize it for advertisers.

JumpCrisscross 7y ago
> they collect data directly from an agreed upon relationship with a consumer Facebook builds shadow profiles. Those involve no direct relationship with the surveilled.
- SpicyLemonZest 7y ago
  But there's no evidence that the information they gather on non-users is shared with third parties, even in indirect ways like the ad-targeting information. (I don't necessarily reject the term "shadow profile", but it's important to remember that it's an activist term; there's no reason to expect that they have similar formats or uses to the non-shadow profiles.)
- bryan_w 7y ago
  Even if that was true, > they do not sell the data itself Selling seems like an important part of brokering
- vineyardmike 7y ago
  Presumably they get the data for the shadow profiler from tracking scripts and stuff that run in your browser, so technically that’s a relationship you accepted when you ran their script and allowed it to phone home.

binaryjay 7y ago

Odd that you would leave out Microsoft. Did you conveniently forget that one of their companies (LinkedIn) has been selling their users data to the highest bidder?