4 ms·

FB's measure of views was dubious (3 seconds, even if the audio was off). So the #s looked great for them, but in reality the majority of views were just glimps

FB's measure of views was dubious (3 seconds, even if the audio was off). So the #s looked great for them, but in reality the majority of views were just glimpses as people scrolled through their news feed.

shawabawa3 7y ago
I don't understand why publishers moved everything wholesale onto Facebook without doing some research Why not put up a few videos and compare ad revenue? When it didn't add up they could just move back...
- excursionist 7y ago
  I assume facebook still pays for all views it counts, so there is no downside in terms of ad revenue for publishers.
- wmil 7y ago
  They were selling their own ads based on Facebook's numbers, then had to refund advertisers when they found out the truth.
  - rhizome 7y ago
    This is a good point, that Facebook decided to pollute their clients' revenue streams with fraud, and the clients had to pay the price for that.
- shadowgovt 7y ago
  That would have been the shrewd business move, and a sufficiently callous read of the entire situation can conclude "It's CH's fault for making a bad gamble without due diligence. Even a popular, publicly-traded company can run a scam or have a screw-up; history has examples." I doubt most people agree with that read though.
- HeroOfAges 7y ago
  When you can objectively measure results, you'll often find that the people making decisions in an organization aren't as competent as they seem. It's a bitter pill to swallow when you realize that most of the people you have to take orders from didn't get to where they are through intelligence, hard work and character.
  - synlatexc 7y ago
    Reminded of this line from Margin Call: "So, Mr. Sullivan, why don't you tell me what you think is going on here, and please speak as you might to a young child or a golden retriever. I didn't get here on my brains -- I can assure you of that."
  - rhizome 7y ago
    Hence "networking" being one of the most persistent pieces of advice under job-hunt posts.
    - Gibbon1 7y ago
      Three career stages are based on. Stage 1: What you can learn. Stage 2: What you know. Stage 3: Who you know.
- rhizome 7y ago
  What research? Facebook made $18B the year they pushed pivoting and they're a one-stop shop for eyes. Hard to make the business case under traditional principles to keep the status quo.

shawabawa3 7y ago

I don't understand why publishers moved everything wholesale onto Facebook without doing some research Why not put up a few videos and compare ad revenue? When it didn't add up they could just move back...

excursionist 7y ago
I assume facebook still pays for all views it counts, so there is no downside in terms of ad revenue for publishers.
wmil 7y ago
They were selling their own ads based on Facebook's numbers, then had to refund advertisers when they found out the truth.
- rhizome 7y ago
  This is a good point, that Facebook decided to pollute their clients' revenue streams with fraud, and the clients had to pay the price for that.
shadowgovt 7y ago
That would have been the shrewd business move, and a sufficiently callous read of the entire situation can conclude "It's CH's fault for making a bad gamble without due diligence. Even a popular, publicly-traded company can run a scam or have a screw-up; history has examples." I doubt most people agree with that read though.
HeroOfAges 7y ago
When you can objectively measure results, you'll often find that the people making decisions in an organization aren't as competent as they seem. It's a bitter pill to swallow when you realize that most of the people you have to take orders from didn't get to where they are through intelligence, hard work and character.
- synlatexc 7y ago
  Reminded of this line from Margin Call: "So, Mr. Sullivan, why don't you tell me what you think is going on here, and please speak as you might to a young child or a golden retriever. I didn't get here on my brains -- I can assure you of that."
- rhizome 7y ago
  Hence "networking" being one of the most persistent pieces of advice under job-hunt posts.
  - Gibbon1 7y ago
    Three career stages are based on. Stage 1: What you can learn. Stage 2: What you know. Stage 3: Who you know.
rhizome 7y ago
What research? Facebook made $18B the year they pushed pivoting and they're a one-stop shop for eyes. Hard to make the business case under traditional principles to keep the status quo.