6 ms·

I am out of the loop, what were the Metrics that FB falsified? And how did they falsify them before the video was hosted on their site? Just trying to understan

I am out of the loop, what were the Metrics that FB falsified? And how did they falsify them before the video was hosted on their site? Just trying to understand how their game numbers caused this post, and I can’t seem to make it connect.

trickjarrett 7y ago
Adam Conover (Adam Ruins Everything guy) tweeted a good thread that explains this: https://twitter.com/adamconover/status/1183209875859333120 https://twitter.com/adamconover/status/1183209875859333120
- eitland 7y ago
  If I read this correctly I'm not the only one who shys away from video content? If this is the fact, does that mean we can get plain text back?
  - veb 7y ago
    Talking about an interesting side-effect about videos in social media in recent times is they've learned to put text (or captions) in their videos for people (because they might have sound off) which made it far easier for deaf people to understand them! For which I am glad, but I barely use Facebook these days at all - just messenger.com
synlatexc 7y ago
FB's measure of views was dubious (3 seconds, even if the audio was off). So the #s looked great for them, but in reality the majority of views were just glimpses as people scrolled through their news feed.
- shawabawa3 7y ago
  I don't understand why publishers moved everything wholesale onto Facebook without doing some research Why not put up a few videos and compare ad revenue? When it didn't add up they could just move back...
  - excursionist 7y ago
    I assume facebook still pays for all views it counts, so there is no downside in terms of ad revenue for publishers.
  - wmil 7y ago
    They were selling their own ads based on Facebook's numbers, then had to refund advertisers when they found out the truth.
    - rhizome 7y ago
      This is a good point, that Facebook decided to pollute their clients' revenue streams with fraud, and the clients had to pay the price for that.
  - shadowgovt 7y ago
    That would have been the shrewd business move, and a sufficiently callous read of the entire situation can conclude "It's CH's fault for making a bad gamble without due diligence. Even a popular, publicly-traded company can run a scam or have a screw-up; history has examples." I doubt most people agree with that read though.
  - HeroOfAges 7y ago
    When you can objectively measure results, you'll often find that the people making decisions in an organization aren't as competent as they seem. It's a bitter pill to swallow when you realize that most of the people you have to take orders from didn't get to where they are through intelligence, hard work and character.
    - synlatexc 7y ago
      Reminded of this line from Margin Call: "So, Mr. Sullivan, why don't you tell me what you think is going on here, and please speak as you might to a young child or a golden retriever. I didn't get here on my brains -- I can assure you of that."
    - rhizome 7y ago

trickjarrett 7y ago

Adam Conover (Adam Ruins Everything guy) tweeted a good thread that explains this: https://twitter.com/adamconover/status/1183209875859333120 https://twitter.com/adamconover/status/1183209875859333120

eitland 7y ago
If I read this correctly I'm not the only one who shys away from video content? If this is the fact, does that mean we can get plain text back?
- veb 7y ago
  Talking about an interesting side-effect about videos in social media in recent times is they've learned to put text (or captions) in their videos for people (because they might have sound off) which made it far easier for deaf people to understand them! For which I am glad, but I barely use Facebook these days at all - just messenger.com

synlatexc 7y ago

FB's measure of views was dubious (3 seconds, even if the audio was off). So the #s looked great for them, but in reality the majority of views were just glimpses as people scrolled through their news feed.

shawabawa3 7y ago
I don't understand why publishers moved everything wholesale onto Facebook without doing some research Why not put up a few videos and compare ad revenue? When it didn't add up they could just move back...
- excursionist 7y ago
  I assume facebook still pays for all views it counts, so there is no downside in terms of ad revenue for publishers.
- wmil 7y ago
  They were selling their own ads based on Facebook's numbers, then had to refund advertisers when they found out the truth.
  - rhizome 7y ago
    This is a good point, that Facebook decided to pollute their clients' revenue streams with fraud, and the clients had to pay the price for that.
- shadowgovt 7y ago
  That would have been the shrewd business move, and a sufficiently callous read of the entire situation can conclude "It's CH's fault for making a bad gamble without due diligence. Even a popular, publicly-traded company can run a scam or have a screw-up; history has examples." I doubt most people agree with that read though.
- HeroOfAges 7y ago
  When you can objectively measure results, you'll often find that the people making decisions in an organization aren't as competent as they seem. It's a bitter pill to swallow when you realize that most of the people you have to take orders from didn't get to where they are through intelligence, hard work and character.
  - synlatexc 7y ago
    Reminded of this line from Margin Call: "So, Mr. Sullivan, why don't you tell me what you think is going on here, and please speak as you might to a young child or a golden retriever. I didn't get here on my brains -- I can assure you of that."
  - rhizome 7y ago