A/B testing prices is an existing practice (though one that has the potential to upset customers, should they find out). You can also test different pricing hyp

A/B testing prices is an existing practice (though one that has the potential to upset customers, should they find out). You can also test different pricing hypothesis in different markets. But I think this is most common when there’s little competition in a market/segment. In a competitive market, you already have a lot of information to base pricing decisions on (what do my competitors charge, what are their margins, what pricing changes have they made in the past...)