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My wife is allergic to pork so I can somewhat appreciate this... otherwise I don’t get it, if you want to eat plants just eat plants. But hey if they are making

My wife is allergic to pork so I can somewhat appreciate this... otherwise I don’t get it, if you want to eat plants just eat plants. But hey if they are making money well, I get that! Though I always wondered if the animal rights type of vegetarians eat this stuff, I would suppose they consider it a grotesque display or a mockery to dress up plant matter as animal murder.

carlosdp 7y ago
Impossible's goal isn't to make food for vegetarians, it's to try to replace meat for meat-eaters by making the facsimile very close, the ultimate goal being about the environmental effects. Something like 70% of water usage in US is for cattle production.
- WillPostForFood 7y ago
  70% of water goes to cattle, another 70% goes to walnut trees, another 70% goes to water golf courses, and the last 70% goes to the next trendy anti-cause. Anyway, not even close to true. https://www.usgs.gov/special-topic/water-science-school/science/surface-water-use-united-states?qt-science_center_objects=0#qt-science_center_objects https://www.usgs.gov/special-topic/water-science-school/scie...
  - imtringued 7y ago
    This reminds me of everyone having a favorite pet project that could be funded by cutting the military budget. It's a nice shared fantasy because everyone can dream that their pet project gets funded but if it actually happened then lots of those dreams would have to pop because there simply isn't enough money for more than one giga project.
  - aledalgrande 7y ago
    Great fact checking!
- zokula 7y ago
  Lies promoted by the vegan Nazi industry.
drngdds 7y ago
>if you want to eat plants just eat plants. The thing about meat is that it tastes good >Though I always wondered if the animal rights type of vegetarians eat this stuff Some don't like it, but I do. As long as it resembles processed meat instead of intact animal parts (like chicken wings, for example), I'm not bothered by it at all. It might as well be any other processed plant-based food to me.
latch 7y ago
I don't think their win condition is hard to grasp: price. With further innovations and economic of scale, you'd imagine that one day they'll substantially undercut the [heavily subsidized] meat industry. Not an economist (and I doubt even they'd know), but I feel like at x% the price of meat, they'll capture y% of the market. And, it'll snowball, as the meat industry loses market share, prices will go up.
- luxuryballs 7y ago
  If that’s their real goal then that seems a bit dystopian, corner the market with artificial meat as a means of forcing everyone into a diet that will make us all collectively weaker?
  - crooked-v 7y ago
    > collectively weaker [citation needed]
  - MiroF 7y ago
    collectively weaker?
agitator 7y ago
The point is, meat is freaking delicious. You can't deny it. The smell of bbq will get most people drooling. Some people, you will never convince to eat veggies instead, especially if they taste way worse than the meat they love. But if you have an alternative that tastes just as good, if not better, than meat, and is cheaper (with economies of scale), they would be more willing to go with the veggie option.
yesenadam 7y ago
>I always wondered if the animal rights type of vegetarians eat this stuff, I would suppose they consider it a grotesque display or a mockery to dress up plant matter as animal murder. Well, yes, your wondering is exactly right. Long-time vegan here. (I think most "animal rights type of vegetarians" are vegan–what's done to cows in the dairy industry isn't pretty.) Butchers, ads for eating lambs etc start to seem horrific. I'm not at all interested in fake meat. Yes, the very idea seems grotesque. There's plenty of delicious vegetarian cuisine from around the world without needing or wanting fake meat, fake cheese etc. I haven't missed, wanted or craved meat once in..uh..gee, almost 30 years.
- jancsika 7y ago
  I like how both comments are ethically compatible with a vegan sitting at the same table, gobbling up an entire impossible burger and replying with a full mouth, "That's exactly what I was thinking!"
  - yesenadam 7y ago
    Hi. I think "both comments" means, mine and the person I was replying to? It seems you're commenting on my comment more than replying to it..but further than that, I have no idea at all what you mean, sorry.
peteretep 7y ago
> I would suppose they consider it a grotesque display or a mockery to dress up plant matter as animal murder. Upvoting this for the pure surreality of this one point

carlosdp 7y ago

Impossible's goal isn't to make food for vegetarians, it's to try to replace meat for meat-eaters by making the facsimile very close, the ultimate goal being about the environmental effects. Something like 70% of water usage in US is for cattle production.

WillPostForFood 7y ago
70% of water goes to cattle, another 70% goes to walnut trees, another 70% goes to water golf courses, and the last 70% goes to the next trendy anti-cause. Anyway, not even close to true. https://www.usgs.gov/special-topic/water-science-school/science/surface-water-use-united-states?qt-science_center_objects=0#qt-science_center_objects https://www.usgs.gov/special-topic/water-science-school/scie...
- imtringued 7y ago
  This reminds me of everyone having a favorite pet project that could be funded by cutting the military budget. It's a nice shared fantasy because everyone can dream that their pet project gets funded but if it actually happened then lots of those dreams would have to pop because there simply isn't enough money for more than one giga project.
- aledalgrande 7y ago
  Great fact checking!
zokula 7y ago
Lies promoted by the vegan Nazi industry.

drngdds 7y ago

>if you want to eat plants just eat plants. The thing about meat is that it tastes good >Though I always wondered if the animal rights type of vegetarians eat this stuff Some don't like it, but I do. As long as it resembles processed meat instead of intact animal parts (like chicken wings, for example), I'm not bothered by it at all. It might as well be any other processed plant-based food to me.

latch 7y ago

I don't think their win condition is hard to grasp: price. With further innovations and economic of scale, you'd imagine that one day they'll substantially undercut the [heavily subsidized] meat industry. Not an economist (and I doubt even they'd know), but I feel like at x% the price of meat, they'll capture y% of the market. And, it'll snowball, as the meat industry loses market share, prices will go up.

luxuryballs 7y ago
If that’s their real goal then that seems a bit dystopian, corner the market with artificial meat as a means of forcing everyone into a diet that will make us all collectively weaker?
- crooked-v 7y ago
  > collectively weaker [citation needed]
- MiroF 7y ago
  collectively weaker?

agitator 7y ago

The point is, meat is freaking delicious. You can't deny it. The smell of bbq will get most people drooling. Some people, you will never convince to eat veggies instead, especially if they taste way worse than the meat they love. But if you have an alternative that tastes just as good, if not better, than meat, and is cheaper (with economies of scale), they would be more willing to go with the veggie option.

yesenadam 7y ago

>I always wondered if the animal rights type of vegetarians eat this stuff, I would suppose they consider it a grotesque display or a mockery to dress up plant matter as animal murder. Well, yes, your wondering is exactly right. Long-time vegan here. (I think most "animal rights type of vegetarians" are vegan–what's done to cows in the dairy industry isn't pretty.) Butchers, ads for eating lambs etc start to seem horrific. I'm not at all interested in fake meat. Yes, the very idea seems grotesque. There's plenty of delicious vegetarian cuisine from around the world without needing or wanting fake meat, fake cheese etc. I haven't missed, wanted or craved meat once in..uh..gee, almost 30 years.

jancsika 7y ago
I like how both comments are ethically compatible with a vegan sitting at the same table, gobbling up an entire impossible burger and replying with a full mouth, "That's exactly what I was thinking!"
- yesenadam 7y ago
  Hi. I think "both comments" means, mine and the person I was replying to? It seems you're commenting on my comment more than replying to it..but further than that, I have no idea at all what you mean, sorry.

peteretep 7y ago

> I would suppose they consider it a grotesque display or a mockery to dress up plant matter as animal murder. Upvoting this for the pure surreality of this one point