4 ms·

I am more curious to know how much traffic it takes for a site like this to become profitable ads? Anybody has any details? ps: I guess quite a few of us have

by jayzee 16y ago

I am more curious to know how much traffic it takes for a site like this to become profitable ads? Anybody has any details? ps: I guess quite a few of us have such "Oh that would be a fun site" ideas... I just don't know what traffic will make it worth the effort.

oldstrangers 16y ago
From my experience, 500,000 pageviews a month will turn a decent profit. Absolute minimum seems to be 100,000 a month, which is extremely easy to obtain these days.
- patrickaljord 16y ago
  How much can you make with 100,000?
  - symptic 16y ago
    100,000 at $1 CPM = 100,000 * .001 = $100 If you are just throwing up a generic banner ad network, it's probably close to $.10-.25 CPM. Then multiply by how many ad units displayed per page (networks usually don't allow any more than 2-3). So: 100,000 * .00025 = $25; x3 = $75 Very rough estimates. With a site with such a particular niche, he can probably get a higher CPM. I also count 7 ads on the home page.
  - iaskwhy 16y ago
    My numbers from January: 159k pageviews (137k with ads, one per page at the bottom), $84 in Adsense.
    - maneesh 16y ago
      Hrm, my January numbers: Page Impressions, 12900; AdSense, $340
      - iaskwhy 16y ago
        Well, it's public how numbers vary so much. Mine's a niche music site so I don't think I should expect much more than what it's doing right now. I could easily improve the banners placement though, I just think it isn't worth it.
- SeamusBrady 16y ago
  OK - I'll bite :) Could you qualify why you think it is easy to get 100,000 pageviews a month? I am intrigued.
  - oldstrangers 16y ago
    I consider 100,000 pageviews a month easy because I can achieve that number organically (without paying for traffic) within a few months. My niche is probably a bit easier than some others, though. I also consider it easy in comparison to the fact that it took me 2 1/2 years to get to 600,000 a month when I first started. I could probably do 600,000 organically in half the time now.
covercash 16y ago
From his reddit AMA: My rent is $1050 / month, I live with two friends. Adsense pays me per click, but when I charge advertisers, I charge them CPM. August - 150k uniques Sept. - 100k uniques Nov. - 140k uniques organic = ~20% referral = ~30% direct = ~50% I don't get direct advertisers often, but when I do, I charge them anywhere from $2 - $5 CPM (obviously it depends on the company) Edit: I forgot to mention, the AMA title was "I run ThatHigh and it pays my rent in SF" so I guess it's safe to say that he makes at least $1050/mo from the site.

by jayzee 16y ago

oldstrangers 16y ago

From my experience, 500,000 pageviews a month will turn a decent profit. Absolute minimum seems to be 100,000 a month, which is extremely easy to obtain these days.

patrickaljord 16y ago
How much can you make with 100,000?
- symptic 16y ago
  100,000 at $1 CPM = 100,000 * .001 = $100 If you are just throwing up a generic banner ad network, it's probably close to $.10-.25 CPM. Then multiply by how many ad units displayed per page (networks usually don't allow any more than 2-3). So: 100,000 * .00025 = $25; x3 = $75 Very rough estimates. With a site with such a particular niche, he can probably get a higher CPM. I also count 7 ads on the home page.
- iaskwhy 16y ago
  My numbers from January: 159k pageviews (137k with ads, one per page at the bottom), $84 in Adsense.
  - maneesh 16y ago
    Hrm, my January numbers: Page Impressions, 12900; AdSense, $340
    - iaskwhy 16y ago
      Well, it's public how numbers vary so much. Mine's a niche music site so I don't think I should expect much more than what it's doing right now. I could easily improve the banners placement though, I just think it isn't worth it.
SeamusBrady 16y ago
OK - I'll bite :) Could you qualify why you think it is easy to get 100,000 pageviews a month? I am intrigued.
- oldstrangers 16y ago
  I consider 100,000 pageviews a month easy because I can achieve that number organically (without paying for traffic) within a few months. My niche is probably a bit easier than some others, though. I also consider it easy in comparison to the fact that it took me 2 1/2 years to get to 600,000 a month when I first started. I could probably do 600,000 organically in half the time now.

covercash 16y ago

From his reddit AMA: My rent is $1050 / month, I live with two friends. Adsense pays me per click, but when I charge advertisers, I charge them CPM. August - 150k uniques Sept. - 100k uniques Nov. - 140k uniques organic = ~20% referral = ~30% direct = ~50% I don't get direct advertisers often, but when I do, I charge them anywhere from $2 - $5 CPM (obviously it depends on the company) Edit: I forgot to mention, the AMA title was "I run ThatHigh and it pays my rent in SF" so I guess it's safe to say that he makes at least $1050/mo from the site.