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But is individual data worth that much? I mean isn’t “my” Facebook data is worth less than $0.20US/year?
by jp555 7y ago
But is individual data worth that much? I mean isn’t “my” Facebook data is worth less than $0.20US/year?
- rhizome 7y agoIt's only "worth" that little because of FB's pricing, which also includes their signaling on how worthless they want people to think their data is, overall.
- jononor 7y agoFacebook had 20 USD per active user revenue in 2018. So it is somehow worth more than that.
- rhizome 7y agoI bet they count API hits (FB app checking in but not being used) in that. If it was based per interacting user I bet it's much higher.
- lilyball 7y agoUser revenue isn’t the same thing as what the user data is worth. What would their revenue be if they did nothing more than IP geolocation ads without any other user data?
- lonelappde 7y agoAdvertisers pay Facebook a total of $100/yr/user in USA.
- joezydeco 7y agoSo that wifi chipset is worth $-275, given a three year lifespan. And that’s why you have 50” LCDs selling for $300 in the USA.
- click_enter 7y ago"individual data" is what makes all the difference here. Once you have the individual tv viewership data you can build products like - - tv to digital re-targetting - tv ad to actual sale/visit attribution - ad campaign performance analytics - in-tv targetted ads - show/ad ratings - and many more reports you can sell these products to broadcasters, brands, ad agencies, tv show producers and even to election campaigns !!