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>Splitting out GMV is important because Amazon isn’t setting the price or choosing the selection for the third party Marketplace Well. In some cases, Amazon wi
by ikeboy 7y ago
>Splitting out GMV is important because Amazon isn’t setting the price or choosing the selection for the third party Marketplace
Well. In some cases, Amazon will drop a third party's price for them and reimburse the difference - in other cases Amazon will simply unpublish the buybox/add to cart buttons.
Anyway, IMO the relevant market definition is online orders with 2 day shipping. I believe Amazon has well over 50% market share there.
This is relevant because if you're ordering something to receive within two days, buying from another site that only promises to get it to you within 4 days may not be an option for you.
- throwawaysea 7y agoThat seems too narrow a definition for me. I order things expecting two day Prime shipping all the time but almost none are so urgent that waiting isn’t an option. For me it is simply a competitive advantage against other slower delivery options but also physical stores, because that requires the inconvenience and time expenditure of driving and walking through the store. That is, I feel the market they’re in (ignoring AWS etc) is general retailing.
- ikeboy 7y agoThere's a substantial portion of their customer base that would not consider other sites that took longer to ship. I'm not claiming everyone is like that but it's a relevant market.
- sokoloff 7y agoThere’s a substantial portion of Ford’s customer base who would never consider buying a Chevy (and vice versa). Nevertheless, we consider GM as a competitor to Ford when determining whether or not Ford is a monopoly.
- ikeboy 7y agoThose do roughly the same thing. I don't believe a subscription service that gives you no marginal cost 1-2 day shipping is comparable to anything offered by retailers without a two day shipping option.
- sokoloff 7y agoThat’s a position I understand but do not hold. I regularly cross-shop Amazon with EBay, NewEgg, B&H, random online shops I never heard of until Google found them, and even AliExpress. With most things I order on Monday, whether they arrive Wednesday or Friday makes no practical difference to me. I either want it Monday or kind of don’t care typically.
- ineedasername 7y agoI fail to see how third pary sellers, of which Amazon take a cut, are significantly different that suppliers if traditional retail outlets. The primary difference is less risk for Amazon, but otherwise they seem to have a very similar relationship of traditional retail <-> supplier. Not the same, no, but similar enough not to split hairs on the topic when discussing Amazon's market influence.
- ikeboy 7y agoAgreed. Recently Amazon stopped showing addresses to sellers for FBA orders. If you don't even know who your customer is, it's hard to argue you are the retailer.
- brianwawok 7y agoEmails and phones have been gone a while. Essentially all you get is a generic amazon hosted forwarding email address if you want to talk to your customers.
- ikeboy 7y agoYeah, it's the physical addresses that were removed recently. Phones were removed about two years ago if I recall correctly.
- brianwawok 7y agoPhone removal happened in waves. The most recent wave was about 6 months ago. Fba phone numbers went to amazon owned phone numbers with giant extensions
- ikeboy 7y agoIirc, FBA phones hadn't been available for two years, it's MF phone numbers that got proxied to Amazon phone numbers six months back. Then 1-2 months ago FBA addresses vanished.
- asdfasgasdgasdg 7y agoIt feels like you're just defining the market as narrowly as needed to target Amazon. I mean you could add more arbitrary restricts to make it so Amazon appears to have a 100% market share. What's interesting is how much market power they have, not their share of randomly defined slices of the logistics and online retail market.
- ikeboy 7y agoI think there's a substantial number of people who don't comparison shop because nobody else has a real prime competitor. When Amazon has a hundred million subscribers to a service to ship in two days, it's reasonable to ask whether that's a monopoly.
- nordsieck 7y ago> I think there's a substantial number of people who don't comparison shop because nobody else has a real prime competitor. That's true of Costco as well. No one's trying to break them up.
- sidlls 7y agoSam's Club is at least one competitor to Costco.
- reificator 7y agoThat's not what they were saying.
- sidlls 7y agoThe comment is in response to one noting that people don't comparison shop because nobody else is a meaningful competitor for Prime. It doesn't make sense without the implication that Costco also has no meaningful competition.
- ikeboy 7y ago