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> it's demonstrable that they did not vote in their rational best interests Actually, it's not. You're reducing the whole spectrum of things that they may car

• pbhjpbhj 7y ago
  It may be that ... but it's not. Either you're being very naive or rather deceptive. People aren't paying for £millions of political advertising because it doesn't work, Boris wasn't stupidly echoing a 3-word slogan because he's an idiot with nothing else to say. It's wide-scale mental manipulation, the sort Coke does with brand advertising all the time. The people running Boris aren't messing around, he doesn't tousle his hair before every public event because he's an actual moron: but so so many people think he does. It's calculated and computed to the n-th degree. Boris's team did some incredibly inciteful things, learnt through the success of Trump's campaign in part. One of their genius moves was not having him appear in debates - everyone knew he couldn't really handle himself and would lose voters, even he can't lie so bare-facedly. But having him not appear gave the BBC/Media excuse to always talk about him but never say anything of substance. He did have to get in a fridge to avoid having the negative stories make billing that day, but the TV folks were happy to naively play along, ...