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* housing, employment, and credit Ads I think the easiest solution would be to disallow ads of those categories on their platform. I'd think the risk of "faceb
by unlinked_dll 7y ago
* housing, employment, and credit Ads
I think the easiest solution would be to disallow ads of those categories on their platform. I'd think the risk of "facebook/instagram is racist" damaging their brand and the cost of federal discrimination lawsuits would outweigh whatever revenue they project.
As an aside, I know it's faux pas to bring up any observed (and/or presumed) differences between the protected classes - but maybe (just maybe) Facebook's targeting is smart enough to correlate "most likely to care" about things that tend to have skewed demographics without looking at the demographic data itself. Like the example in of truck driver ads targeting men, what is Facebook using to determine who they target? And do those data points line up with demographics?
I don't know, but these kinds of systems are tough to introspect from the outside.
- wizzwizz4 7y agoThat "smart"ness you describe is almost definitely what the algorithm's doing. And this is all well and good, until you take into consideration the fact that these systems tend to amplify existing biases. If it spots a correlation, it'll amplify the correlation, regardless of whether it's actually meaningful. There are probably some originally spurious correlations that Facebook has amplified into existence, given how big and all-encompassing it is. It's the same problems that lead to racist AI judges.
- larnmar 7y agoI suspect it’s going to become a massive shakedown racket over the next decade; groups will go to tech companies and allege their algorithms are racist/sexist/whatever, and keep complaining until paid to go away.
- strbean 7y agoYour aside is pretty much dead-on the big ethical issue with bias in ML right now. For example, ML can do quite a good job of predicting recidivism rates in convicts, and justice systems have been using this to aid in sentencing and parole hearings. Obviously, these ML approaches are not supposed to consider ethnicity. So the factor that ends up having the greatest weight is "did your father / grandfather spend time in prison", which is an extremely effective proxy for "are you not white". Basically, when your training data is based on a reality already heavily influenced by bias, your models will end up reflecting and perpetuating that bias.
- AnthonyMouse 7y agoThe real problem is that there is an actual racial disparity in recidivism rates, so an algorithm that makes accurate predictions will predict the racial disparity that actually exists. There is no way to solve that without significantly impairing the accuracy of the predictions -- which is to say releasing convicts who we know have an unreasonably high probability of recidivism merely because there were too many other convicts with an unreasonably high probability of recidivism who were the same race. You can also imagine what happens if you apply this recidivism "adjustment" to gender, which causes a lot of the people advocating it in the case of race to become nervous and defensive.
- edmundsauto 7y agoAccuracy is not the top objective in these systems, fairness is.
- s1artibartfast 7y agoIn this example, what is fairness, if not the most accurate prediction possible?
- AnthonyMouse 7y agoEspecially when you consider fairness to the community at large. Is it fair to black neighborhoods if we send proportionally more expected recidivist drug dealers and rapists back into their communities than we do to white communities?
- unlinked_dll 7y agoThe effect of its use on policy.
- s1artibartfast 7y agoThat is incredibly vague. What effect and what policy?