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Almost everyone who cares about performance does bid for conversions. Sometimes companies add extra layers of targeting on top of it though.
by cm2012 7y ago
Almost everyone who cares about performance does bid for conversions. Sometimes companies add extra layers of targeting on top of it though.
- disgruntledphd2 7y agoBecause they are idiots. Non conversion optimised ads can work for small audiences of really high value, but that's a pretty niche use-case.