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I am a professional FB advertiser. The advertisers are probably choosing to target everyone on FB in that age range, but asking FB to optimize for conversions.
by cm2012 7y ago
I am a professional FB advertiser.
The advertisers are probably choosing to target everyone on FB in that age range, but asking FB to optimize for conversions. Then the FB algorithm finds more people who look like people who are clicking and converting.
- texasbigdata 7y agoOk, so dumb question. Why _wouldn't_ you optimize for conversions then? Unless you want some immeasurable branding value type lift. Sorry for the dumb question but if you're implying one particular bidding mechanism benefits from FB algorithmic experience in a way that's meaningfully more accurate (serving the ad to the guy or girl with the condition), why would anyone do anything different?
- cm2012 7y agoAlmost everyone who cares about performance does bid for conversions. Sometimes companies add extra layers of targeting on top of it though.
- disgruntledphd2 7y agoBecause they are idiots. Non conversion optimised ads can work for small audiences of really high value, but that's a pretty niche use-case.
- ceejayoz 7y agoThat feels a bit like money laundering for targeting parameters.