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It's documented fact that certain political entities have made heavy use of microtargeting in Facebook ads. Such entities would seem to be less sensitive to tra
by caconym_ 7y ago
It's documented fact that certain political entities have made heavy use of microtargeting in Facebook ads. Such entities would seem to be less sensitive to traditional ROI concerns, regardless of whether your bit about microtargeting never being worth it is actually true (spoilers: it is not true. maybe for some advertisers, but not for all).
- disgruntledphd2 7y agoIt potentially works for un-measured outcomes. Nonetheless, even if you have a very specific audience, you would be better served (from a conversion optimisation perspective, at least) by creating a lookalike from your small, valuable audience.