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Do mobile tickets put resale capability exclusively in the hands of the issuer? How does one take a mobile ticket from Ticketmaster and sell it on Stubhub? Se
by joezydeco 7y ago
Do mobile tickets put resale capability exclusively in the hands of the issuer? How does one take a mobile ticket from Ticketmaster and sell it on Stubhub?
Seems like that's the end goal here, to capture 100% of the market and aftermarket. Imagine being able to collect service fees on the same ticket multiple times!
- DrScump 7y agoSeems like that's the end goal here, to capture 100% of the market and aftermarket. Exactly. But the reality is that the added friction in buying and using the tickets often results in not attending at all. Mobile-only ticketing is toxic. It makes transacting on eBay and Craigslist impossible, or at best unsafe. You have no souvenir. Going as a group? Everyone has to install the app and each ticket be forwarded individually... and the apps are almost always privacy sucks with aggressive permission demands. Going to/from a pricier concourse? Better have your phone to show you are eligible! Giving tickets to a group or charity auction becomes impossible. Major event like playoffs, tournament or top concert? Better hope your mobile provider added capacity at the venue (this was a HUGE problem for World Series games in SF, for example). The 49ers went to mobile only ticketing in 2014. Then they went 5 full years without a single sellout. The 2018 home opener was 60% empty. The Sharks went mobile only for awhile and haven't had a genuine sellout since (including the Stanley Cup Finals!)