5 ms·

The other intended function is to measure & monetize viewer engagement and sentiment, so that IFE can offer personalized ads as an additional revenue stream for

The other intended function is to measure & monetize viewer engagement and sentiment, so that IFE can offer personalized ads as an additional revenue stream for the airlines.

ehnto 7y ago
I was in a taxi in Japan with a TV screen in the headrests. It started with a message saying it uses facial recognition to tell if you are male or female, in order to provide you with the most relevant content, where the content was entirely advertising. Your future is now.
- lgeorget 7y ago
  So a camera records your face to send the pictures to God knows whose server and your preferences are dictated based on your assumed gender instead of being asked for...
  - ehnto 7y ago
    Yep! You don't get asked or consent to anything either, it just happens. Pretty untoward.
- dvcrn 7y ago
  Do you remember which taxi group that was? I live in Japan and haven’t noticed that yet
  - ninjin 7y ago
    At the very least Nihon Koutsuu (日本交通) [1] does this. [1]: https://en.wikipedia.org/wiki/Nihon_Kotsu https://en.wikipedia.org/wiki/Nihon_Kotsu
    - bamboozled 7y ago
      I also a similar message in a Koutsuu but it was something about "Watching you face to see if you find the content engaging". I guess they think they can keep tailing the information to you until you can't seem to look away? Very creepy.
      - jacquesm 7y ago
        I would immediately switch to another cab.
        ehnto 7y ago
        I must admit, when travelling I sort of accept a lower level of privacy. Other people who probably have location, purchase, or photographic data about my trip All the governments and airports involved of course Star Bucks saw my credit card appear for the first time across HK and Japan, hopefully the last time JR Rail Companies, all of the train stations NaviTime, the transit app company Google would know pretty much everything about my trip, GMaps was very helpful. My Bank would have a bunch of data The 7/11s, Lawsons, FamilyMarts and their payment providers/banks My Bank knows everything I did Instagram probably has more location data than it should SoftBank wifi saw me travel across the continent, there was almost nowhere safe from a SoftBank SSID and I'm sure they keep track. The list likely goes on. It's almost futile, but not quite. I did my best to be cognizant, but unless you become a hermit in the hills I don't think you can avoid it.
        Armisael16 7y ago
        Please don’t use code blocks for any sort of text other than code. They’re nearly unreadable on mobile.
        jacquesm 7y ago
        Don't bring a knife to a gunfight. If you want to object to websites that allow codeblocks don't visit those websites, and if you do bring inferior devices to read with then don't complain. HN is one of the most readable websites out there as of today and the degree of bitching about details such as these is infuriating, just look at the ad plastered animated bs you see elsewhere and then realize how trivial this particular gripe is. Rendering is mostly a client side affair, you have all the control you need to make it look any way you want.
  - ehnto 7y ago
    Sorry I don't recall the name, but I was in Sapporo, and the taxi was an odd shape compared to the others. Like a black hatchback with a sliding side door that opened automatically, unlike the Toyota Crowns I normally saw. Similar to this, if not perhaps exactly this: http://hokkaidotaxi.com/category/sapporo-taxi-cab/ http://hokkaidotaxi.com/category/sapporo-taxi-cab/
- iso1210 7y ago
  NY taxis have adverts in them. I therefore use uber in NY.
- jrockway 7y ago
  I saw an NHK video on YouTube that talks about vending machines with the same feature. It uses your face to determine your gender and age range, and then recommends a drink for you. There must be some Japanese company that is pushing this technology hard.
chippy 7y ago
the airline should already know exactly who is sitting in the seat for personalised ads. Engagement and sentiment in what they are watching would be another thing though

The other intended function is to measure & monetize viewer engagement and sentiment, so that IFE can offer personalized ads as an additional revenue stream for the airlines.

ehnto 7y ago

I was in a taxi in Japan with a TV screen in the headrests. It started with a message saying it uses facial recognition to tell if you are male or female, in order to provide you with the most relevant content, where the content was entirely advertising. Your future is now.

lgeorget 7y ago
So a camera records your face to send the pictures to God knows whose server and your preferences are dictated based on your assumed gender instead of being asked for...
- ehnto 7y ago
  Yep! You don't get asked or consent to anything either, it just happens. Pretty untoward.
dvcrn 7y ago
Do you remember which taxi group that was? I live in Japan and haven’t noticed that yet
- ninjin 7y ago
  At the very least Nihon Koutsuu (日本交通) [1] does this. [1]: https://en.wikipedia.org/wiki/Nihon_Kotsu https://en.wikipedia.org/wiki/Nihon_Kotsu
  - bamboozled 7y ago
    I also a similar message in a Koutsuu but it was something about "Watching you face to see if you find the content engaging". I guess they think they can keep tailing the information to you until you can't seem to look away? Very creepy.
    - jacquesm 7y ago
      I would immediately switch to another cab.
      - ehnto 7y ago
        I must admit, when travelling I sort of accept a lower level of privacy. Other people who probably have location, purchase, or photographic data about my trip All the governments and airports involved of course Star Bucks saw my credit card appear for the first time across HK and Japan, hopefully the last time JR Rail Companies, all of the train stations NaviTime, the transit app company Google would know pretty much everything about my trip, GMaps was very helpful. My Bank would have a bunch of data The 7/11s, Lawsons, FamilyMarts and their payment providers/banks My Bank knows everything I did Instagram probably has more location data than it should SoftBank wifi saw me travel across the continent, there was almost nowhere safe from a SoftBank SSID and I'm sure they keep track. The list likely goes on. It's almost futile, but not quite. I did my best to be cognizant, but unless you become a hermit in the hills I don't think you can avoid it.
        Armisael16 7y ago
        Please don’t use code blocks for any sort of text other than code. They’re nearly unreadable on mobile.
        jacquesm 7y ago
        Don't bring a knife to a gunfight. If you want to object to websites that allow codeblocks don't visit those websites, and if you do bring inferior devices to read with then don't complain. HN is one of the most readable websites out there as of today and the degree of bitching about details such as these is infuriating, just look at the ad plastered animated bs you see elsewhere and then realize how trivial this particular gripe is. Rendering is mostly a client side affair, you have all the control you need to make it look any way you want.
- ehnto 7y ago
  Sorry I don't recall the name, but I was in Sapporo, and the taxi was an odd shape compared to the others. Like a black hatchback with a sliding side door that opened automatically, unlike the Toyota Crowns I normally saw. Similar to this, if not perhaps exactly this: http://hokkaidotaxi.com/category/sapporo-taxi-cab/ http://hokkaidotaxi.com/category/sapporo-taxi-cab/
iso1210 7y ago
NY taxis have adverts in them. I therefore use uber in NY.
jrockway 7y ago
I saw an NHK video on YouTube that talks about vending machines with the same feature. It uses your face to determine your gender and age range, and then recommends a drink for you. There must be some Japanese company that is pushing this technology hard.

chippy 7y ago

the airline should already know exactly who is sitting in the seat for personalised ads. Engagement and sentiment in what they are watching would be another thing though