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The cruft is getting worse as Google takes away control from managers and turns it over to AI. It's like how exact match no longer means exact match.
by trilliumbaker 7y ago
The cruft is getting worse as Google takes away control from managers and turns it over to AI. It's like how exact match no longer means exact match.
- treebornfrog 7y agoThis. And in addition they no longer show average position metric (1) which increases barrier to entry, they now only show impression share. (1) https://www.practicalecommerce.com/say-goodbye-to-average-position-metric-in-google-ads https://www.practicalecommerce.com/say-goodbye-to-average-po...