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So glad I'm not involved in PPC anymore. We used to catch junk clicks all the time, from many different countries. One company I worked with was local and wante
by JeremyMorgan 7y ago
So glad I'm not involved in PPC anymore. We used to catch junk clicks all the time, from many different countries. One company I worked with was local and wanted very targeted local clicks. Nothing I could do could stop clicks from other states and countries, which were useless to them.
Don't get me started about Twitter advertsing. Want some followers for your business? Twitter will gladly send you tons of obviously fake profiles as soon as you get too many impressions without a click. Like profiles without real pictures and timelines consisting only of retweets.
You have to tolerate an accepted amount of cruft with any PPC campaign.
- trilliumbaker 7y agoThe cruft is getting worse as Google takes away control from managers and turns it over to AI. It's like how exact match no longer means exact match.
- treebornfrog 7y agoThis. And in addition they no longer show average position metric (1) which increases barrier to entry, they now only show impression share. (1) https://www.practicalecommerce.com/say-goodbye-to-average-position-metric-in-google-ads https://www.practicalecommerce.com/say-goodbye-to-average-po...