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Even if the general shape of the cybertruck follows from the materials and production process, the packaging and marketing is clearly playing off dystopian fant
by danans 7y ago
Even if the general shape of the cybertruck follows from the materials and production process, the packaging and marketing is clearly playing off dystopian fantasies. Both of these things can be true at the same time.
Selling cars is as much about telling a story as it is about explaining how you will get someone from point A to point B. That's even true for "boring" family cars - the story they are telling is one of reliability.
- Nasrudith 7y agoPersonally I think looking upon the stort elements is the tail wagging the dog. Theym story is the means for the emotional elements. Like many fugly SUVs made themselves inefficent roll over risks to try to sell illusions of security the styling is selling a power fantasy in addition. Not uncommon for truck marketing. Not only collision protection which they pride themselves on but overkill "sledgehammer resistance" and projectile resistance to not worry about it. They even boasted solar roof options to give gradual recharge.
- imtringued 7y agoSledgehammer resistance isn't useful in practice. Getting T-boned is one of the worst types of collisions even though the B pillar usually doesn't get breached. All the energy of the collision is still being transferred into the occupants which often results in a coma with no visible injuries (other than getting your brain smashed). The purpose of crumple zones is to dissipate the energy of a collision and avoid these types of accidents.