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Speaking of product placement in games, I also find it untapped and potentially huge market, not just in AAA games. I mean, if there's a car in the game, why n
by jmiskovic 7y ago
Speaking of product placement in games, I also find it untapped and potentially huge market, not just in AAA games.
I mean, if there's a car in the game, why not make it Renault to sponsor development? It seems vastly better than obnoxious ad banners or freemium whale hunting. Is there anything morally problematic with it?
- disgruntledphd2 7y agoTransaction costs, mostly. It's hard to connect developers and advertisers at scale. It's also difficult technically, does every car in a game need to look the same now? Like, I totally think someone could make money from this, but it's unlikely to be as profitable as whale-hunting so it probably won't happen for a while.