Yeah naturally it's not unlimited, there's no such thing, it's always a marketing gimmick with fine print when a service provider uses that. You're going to hit

Yeah naturally it's not unlimited, there's no such thing, it's always a marketing gimmick with fine print when a service provider uses that. You're going to hit a limit one way or another. T-Mobile as an example, has a four line plan at $35 per line avg, with "unlimited" data, with this note: "During congestion, the small fraction of customers using >50GB/mo. may notice reduced speeds." I've never used T-Mobile, so I don't know what kind of wall you realistically hit with them at that point. What I've seen in the US over the last few years is that people seem to have shifted heavily away from the old expensive cable & DirecTV plans and moved some of that expenditure over to streaming services (cheaper) and more expensive higher limit mobile data plans. Which makes sense given what consumers are most often using these days.