3 ms·
I saw data at a company where adding a fake loading screen to a tech product increased conversion rate 5x - it made the product seem fancier.
by cm2012 7y ago
I saw data at a company where adding a fake loading screen to a tech product increased conversion rate 5x - it made the product seem fancier.
- corysama 7y agoThat’s why TurboTax is 90% fancy loading bars breaking up work that takes milliseconds in total.
- boomlinde 7y agoRyan Buell and Michael Norton's work seems to touch on this, calling it "labor illusion": https://www.hbs.edu/faculty/Pages/item.aspx?num=40158 https://www.hbs.edu/faculty/Pages/item.aspx?num=40158 I don't have a copy of the full text.