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Apparently, Cristiano Ronaldo makes more from Instagram posts than what he makes from soccer. Also, instagram is supposedly the platform with highest organic c

Apparently, Cristiano Ronaldo makes more from Instagram posts than what he makes from soccer. Also, instagram is supposedly the platform with highest organic conversions & so I expect instagram come up with a way to monetize this off-platform Ad deals if not already. Does any country have a law telling these influencers need to inform their followers about their sponsorship? Such laws exist for affiliate marketing.

im3w1l 7y ago
I'd argue that instagram posts are a way to monetize his soccer playing, so that money come from soccer too if you look at it like that.
Red_Leaves_Flyy 7y ago
"Does any country have a law telling these influencers need to inform their followers about their sponsorship? Such laws exist for affiliate marketing." The U.S. does.[1] 1. https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose https://www.ftc.gov/news-events/press-releases/2017/04/ftc-s...
- dylz 7y ago
  it doesn't seem to get properly enforced.
  - maigret 7y ago
    Actually there have been a couple of lawsuits in Germany that changed the practice locally: https://www.lexology.com/library/detail.aspx?g=12d4d756-d753-4d0e-be47-4fd70c62acad https://www.lexology.com/library/detail.aspx?g=12d4d756-d753... Now most are very careful and even "overdisclose" advertising as a result (they disclose even for products they mention that they are not paid for it).
    - dylz 7y ago
      Even on HN I've pleasantly told people to please disclose affiliate links (that I've only found out about because I click them and uBlock blocks the page from loading completely due to malicious amounts of tracking scripts) and people get upset about it. I wish they would overdisclose here. It does not help that on social media, lots of people think adding "#sp" is enough.
      - Red_Leaves_Flyy 7y ago
        If they're American, merely adding #sp is an open and shut violation. That should be reminded of the consequences of failing to disclose
dwoozle 7y ago
A lot of his soccer salary is advertising money too. Some team revenue comes from ticket sales and merchandise sales but much more comes from TV rights which are funded by advertisements.
baobabKoodaa 7y ago
Finland has a law like this.
- Abishek_Muthian 7y ago
  Influencers in Finland who post on Instagram say this post is sponsored by X?

im3w1l 7y ago

I'd argue that instagram posts are a way to monetize his soccer playing, so that money come from soccer too if you look at it like that.

Red_Leaves_Flyy 7y ago

"Does any country have a law telling these influencers need to inform their followers about their sponsorship? Such laws exist for affiliate marketing." The U.S. does.[1] 1. https://www.ftc.gov/news-events/press-releases/2017/04/ftc-staff-reminds-influencers-brands-clearly-disclose https://www.ftc.gov/news-events/press-releases/2017/04/ftc-s...

dylz 7y ago
it doesn't seem to get properly enforced.
- maigret 7y ago
  Actually there have been a couple of lawsuits in Germany that changed the practice locally: https://www.lexology.com/library/detail.aspx?g=12d4d756-d753-4d0e-be47-4fd70c62acad https://www.lexology.com/library/detail.aspx?g=12d4d756-d753... Now most are very careful and even "overdisclose" advertising as a result (they disclose even for products they mention that they are not paid for it).
  - dylz 7y ago
    Even on HN I've pleasantly told people to please disclose affiliate links (that I've only found out about because I click them and uBlock blocks the page from loading completely due to malicious amounts of tracking scripts) and people get upset about it. I wish they would overdisclose here. It does not help that on social media, lots of people think adding "#sp" is enough.
    - Red_Leaves_Flyy 7y ago
      If they're American, merely adding #sp is an open and shut violation. That should be reminded of the consequences of failing to disclose

dwoozle 7y ago

A lot of his soccer salary is advertising money too. Some team revenue comes from ticket sales and merchandise sales but much more comes from TV rights which are funded by advertisements.

baobabKoodaa 7y ago

Finland has a law like this.

Abishek_Muthian 7y ago
Influencers in Finland who post on Instagram say this post is sponsored by X?