3 ms·

I am a professional FB advertiser and I would be shocked if the CA data was valuable in any way. Big lists of poorly targeted and categorized users are going to

• Supermancho 7y ago
  > I would be shocked if the CA data was valuable in any way. Indeed. There are plenty of companies that would pay a LOT of money to use that data in any meaningful way. It doesn't happen, but people will convince themselves it's important data, enabling a host of dying properties to fool a handful of market actors into getting a profitable exit. The amount of user data leveraged from most acquisitions is basically 0, excepting a few mailings. Conversely, consumer reach (active users) matters a great deal.