> Content owners werent ready to destroy their old business models, they temporarily rented licensing rights to Netflix while they figured out how they were goi

> Content owners werent ready to destroy their old business models, they temporarily rented licensing rights to Netflix while they figured out how they were going to handle shifts in consumption. No, they saw a new revenue stream, and jumped on it. Then they saw where things were heading, and they would have less control if Netflix took over, so they all pulled back and started up their own streaming services.