While enough crashes will hurt the stock, I don't think this is enough of a counter to the existing pressure because it is possible to modify a business in a wa

While enough crashes will hurt the stock, I don't think this is enough of a counter to the existing pressure because it is possible to modify a business in a way that increases stock value, sell the stock, and then let others take the losses when the public perception hits the point people stop buying the product (in this case, stop using flights flown with Boeing airplanes).