3 ms·
I think your answer is in your comment. Why would the digital marketing guys at Amazon say that their advertising doesn't work and their budget should be cut? T
by tguedes 7y ago
I think your answer is in your comment. Why would the digital marketing guys at Amazon say that their advertising doesn't work and their budget should be cut? They want a bigger budget with more responsibility, not less!
- nitwit005 7y agoUnlike most companies, Amazon can easily track ad display or click to purchase. While they still can't establish causality (you might have bought it even without the ad), it's still fairly easy for them to calculate if the ads are worth it.
- dontich 7y agoWhen you have Amazon's scale, you can easily do geo-controlled lift studies like the ones mentioned in the articles to get a pretty good estimate of the incremental ROAS.