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Symantec Is Now NortonLifeLock
- edoceo 7y agoSame scam, new brand? Whatever happened to the Norton class of product? Those delivered good value to the user. Did what they promised, didn't spy, didn't upsell me through FUD and dark patterns.
- ben509 7y agoLooking at their history[1], they got commoditized. They were first clobbered as the OS vendors started to build in utilities that were good enough for most people, and later open source software was better. Add to that they wanted to capture a larger demographic, so they've exited the hobbyist market entirely and got into PC optimization / AV / VPN snake oil. They became the crapware you have to delete from a new Windows machine. And now branding themselves after ID theft snake oil? If you burned $30 a month at least you'd get warm. [1]: https://en.wikipedia.org/wiki/Norton_Utilities https://en.wikipedia.org/wiki/Norton_Utilities
- jeanpierre2 7y agoIs this just me as a non-native speaker, or does "Norton LifeLock" sound... kind of sinister? Like something out of a dystopian novel? I'm actually not quite sure what the name is supposed to mean. Are they locking my life to protect me from evil hackers?
- ncr100 7y agoYes - it's the opposite of "Deathlok" a fictional character, a hero, of a dead person able to remain "alive" with the aid of cybernetics. * https://en.wikipedia.org/wiki/Deathlok https://en.wikipedia.org/wiki/Deathlok LifeLock seems to imply "locking" live people into the cybernetic structure, if one bases ones thinking on that prior art.
- k_sze 7y agoYep. Sounds like a weird name to me, too. I can’t imagine them taking off. Whoever came up and settled on that name needs to be fired. But that’s just my 2c.
- r00fus 7y agoSymantec acquired LifeLock [1] in Feb 2017. That company had been around for more than a decade before. So I guess they figured LifeLock has the most brand value and "meaning" (well other than Norton)? [1] https://en.wikipedia.org/wiki/LifeLock https://en.wikipedia.org/wiki/LifeLock
- ben509 7y agoIt sounds like they're trying to sacrifice the remaining scraps of Peter Norton's reputation in order to make a horcrux.
- Frost1x 7y ago*The antivirus that shall not be named
- Eyght 7y agoIf I didn't know anything about Norton, I'd expect NortonLifeLock to be a company that sells electronic tagging ankle bracelets and such.
- gimmeThaBeet 7y agoKind of like Allied Universal, super descriptive name for a giant private security company (e.g. security guards). It kind of has the same cadence as like a Weyland Yutani, like its vaguely descriptive implied conglomeration portends a nebulous overlord.
- Maro 7y agoI thought this name is a joke. But it's not April 1st. So I googled it, and it's not a joke. Broadcom bought Symantec's enterprise arm, and this is the consuner remnant. The name is for real.
- ethbro 7y ago> Broadcom bought Symantec's enterprise arm, and this is the consuner remnant Oof. That's going to be a gem of a product, with the enterprise team gone.
- lawnchair_larry 7y agoIn the AV industry, the enterprise versions usually lag the consumer versions by a couple years. Their sales are driven by awards and independent ratings, so all resources go towards making sure that year’s consumer versions are optimized for the tests in time for the release. Once it’s done, they start backporting.
- ethbro 7y agoMy experience has been that the enterprise versions at least include some semblance of stability and performance enhancement, vs the consumer releases. But it's been awhile since I've dealt with consumer AV. Is this false now? Maybe the consumer market has gotten more capable? More competition?
- WorldMaker 7y agoI have a very cynical view, but I think the consumer AV field has gotten less competitive and more scammy. With Defender/Windows AV/Windows Anti-Malware bundled into Windows since 7 (thanks to one of the dumber parts of the anti-trust litigation expiring, second perhaps only to Office not being able to directly bundle PDF export for several versions, which expired at the same time), consumer AV has work very hard to convince users to install it, and even harder to convince users to keep paying for it. Some of them are just scarier dialogs repeating what Windows Security Center shows (like they aren't even pretending to bundle their own engines anymore) and twelve ads for other security products in their "family". Consumer AV is nothing but a mafia protection racket shaking down poor people that don't really have the money to pay for it, but think they have to because of that one time their Windows XP computer got a virus when Microsoft wasn't legally allowed to have their AV product in the box and on by default because a couple of companies convinced US judges that somehow AV was a value add and not a critical platform need for an operating system. I feel sorry for someone every time I see they have consumer AV installed.
- strait 7y agoThe name has me imagining a Honeymooners fantasy horror spin-off where a bearded Art Carney begins dabbling in the occult during the pilot, quickly learning to supernaturally send some unfortunate to a tragic, yet deserved, life fate for each episode.
- aasasd 7y agoReading through the page, I thought it was a parody set up to comment on some ‘vendor lock-in’ quality of theirs. Then searched the name, learned it's real but not a company that I would want to associate with.
- mratsim 7y agoI have a hard time imagining the conversation with directors. "So I am currently evaluating the NortonLifeLock solution", "the what?"
- Canada 7y agoTo me it sounds like a WWE finishing move.
- deadlyllama 7y agoNorton Utilities were great! Not sure about the later products.
- protomyth 7y agoOh, I'm very sure about later products and "great" would not be a descriptor I would use.
- rejschaap 7y agoNorton Commander was great too and Peter Norton wrote the book on programming the IBM PC. IIRC Norton AntiVirus was a rebranding of Symantec's antivirus software and probably the first usage of Norton's name for marketing reasons whereas NortonLifeLock is the last.
- xref 7y agoNorton Utilities, Norton DiskDefrag, Norton Anti-virus (earrrly versions) were all great, man I used them heavily. This news feels like more of a eulogy for what was Symantec
- guardiangod 7y agoSo what's the difference between 'enterprise security' and 'consumer security' products? I work for a (partial) competitor and I can't really imagine splitting our company into consumer and enterprise versions. Exploits are exploits, no matter if the target is a Windows XP in an AD domain, or a Windows 10 video game box in a home. A lot of threat analysis/discover infrastructures need to be duplicated, let alone the analysts and reverse engineering engineers.
- otoburb 7y agoEnterprises may have custom requirements or interfaces that consumers don’t care about. Makes sense to split if the firm expects to support both markets at the same time. Quite tough to pull off.
- deleted 7y ago[deleted]
- hadlock 7y agoEnterprise security is typically B2B with annual contracts in the tens to hundreds of thousands of dollars; most any company dealing with any kind of PII requires every employee workstation/laptop to have a security product installed with periodic scans, often daily, and then an audit trail a mile long. Vs. consumer security, I am guessing, Windows has a built in virus scanner now that's pretty good, and also free; LifeLock is a sort of credit freeze/identity theft monitoring service... a product marketed directly to consumers, but also as a pack-in offering that credit card companies are starting to offer to customers for free, especially as part of settlements due to personal information breach legal settlements. Different market/scope.
- level3 7y agoMy company isn't "enterprise" size, but we have over 100 machines in the office so it makes sense to buy a business product rather than a consumer product. I agree that the detection/protection portion of the product can easily be the same between "enterprise" and "security," but the real value (at least for us) is on the management side. Some features that I've found valuable as an admin: - Consolidated billing, suited to the company's normal billing cycle -Easy automated deployment (e.g. GPO deployment) - Management console to monitor the status of all devices - Multiple admin accounts for delegation - Timely alerts by email to specified admins - Granular security policies - Security policies by device group (i.e. different port exceptions for user workstations vs servers) - Ability to push virus definitions / policy changes to specific devices if necessary There are a few other possibly useful features we're not using with our current setup (such as specifying an internal update server).
- jpswade 7y agoWhy life lock? What does that mean?
- welly 7y agoI guess they're suggesting that they put a lock on your life so others can't steal it. It's a pretty tenuous metaphor.
- LeoPanthera 7y agoI see lots of comments from people who don't know what "LifeLock" is. To save you the trip to Wikipedia: "LifeLock Inc. is an American identity theft protection company based in Tempe, Arizona. LifeLock was founded by Robert Maynard Jr. and Todd Davis in 2005. LifeLock’s identity theft protection system detects fraudulent applications for credit and illegal use of personal information. It also monitors the use of personal information and credit score changes. As of 9 February 2017, it is a subsidiary of Symantec." It is mostly famous for being somewhere between being really terrible at actually protecting your identity, and being an outright scam. The "controversies" section is worth reading: https://en.wikipedia.org/wiki/LifeLock#Controversies https://en.wikipedia.org/wiki/LifeLock#Controversies
- tinus_hn 7y agoThis appears to be a common thread in the history of antivirus companies.
- whoopdedo 7y agoAre any of the credit monitoring services actually useful? After the Experian debacle my credit card company began offering complementary credit security reports. Recently I opened a new card and throughout the process kept an eye out for security alerts. Nothing. Not a blip about anyone pulling my credit history or a notification that a new account had been created using my SSN. Maybe because this is the free tier it isn't as thorough in checking as it could be. But doesn't that make it a worse option than not having credit monitoring?
- thrower123 7y agoThere's a service called IDNotify that I have through TurboTax somehow - I believe they gave it away with the tier I needed to file my business expenses and income. It does send me alerts every time my email shows up in a dump from some hacked service, which is a nice bonus, over and above what the likes of CreditKarma do.
- Frost1x 7y ago
- badsavage 7y agoxd
- lowercased 7y agoDoes this feel to anyone else like Symantec has been the victim of identity theft?
- mikehollinger 7y agoSo ignore the “life lock” stuff for a moment. Is anyone paying attention to the gobbling up of second-tier suppliers that broadcom’s been steadily doing? The life lock stuff is the stuff that Broadcom for some reason found indigestible. Go look at the history of acquisitions over the last 20 years. [1] LSI, PMC-Sierra, Avago, Infineon, Brocade, CA... It’s highly likely that any electronic device has a Broadcom chip or component inside of it. [1] https://en.m.wikipedia.org/wiki/Broadcom_Inc.#History https://en.m.wikipedia.org/wiki/Broadcom_Inc.#History
- walrus01 7y agoIt's logical if you look at Qualcomm and its history of acquisitions.