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To me, using the kid in any kind of publicity is basically hanging a banner that says "you too can make money cross-shipping our product!", which is probably no

To me, using the kid in any kind of publicity is basically hanging a banner that says "you too can make money cross-shipping our product!", which is probably not what KK corporate wants. In my view using the big hammer was necessary to stop it before it got out of control. Sure, it's brand-damaging as well, but we all have short memories these days when it comes to the Global TCP/IP Outrage Generator. It probably would piss off the franchisees too. They're the ones that paid big money for exclusive sales territories and (contractually) don't want those boundaries crossed by others.

bryanrasmussen 7y ago
this insoluble argument is between those who see opportunity and those who see risk, we love and admire those who see opportunity and we dislike those who see risk, until that risk becomes active, in which case we punish those who did not guard against it adequately. Can't have it both ways I guess, although I am probably most often on the side of those who see opportunity that tendency has come back to bite me at times.
- zaroth 7y ago
  Beautiful comment, insoluble barrier adds alliteration.
mytailorisrich 7y ago
Franchisees would be happy to increase sales by having someone help them widen their territory, which seems to be what actually happened here: > He’d established a friendly relationship with Mary Paredes, the manager of the Krispy Kreme in Clive, Iowa, who admired his entrepreneurial spirit and would have the doughnuts ready when he arrived Hell yes, a guy who buys 100 boxes off you every time he shows up is a guy you want to work with. The issue is that this is obviously not controlled by KK, including when it comes to using their trademarks.
toast0 7y ago
As of now, there are no franchised stores in the area. A local store would sell for a non-inflated price and have a better product (Krispy Kreme donuts are generally terrible, but if you get them fresh off the line, they're kind of okay).
- Sohcahtoa82 7y ago
  > Krispy Kreme donuts are generally terrible IMO, their classic glazed rings are the best glazed rings you can get anywhere. All their other options are garbage. The creme they use in their cream filled donuts is disgusting.
  - toast0 7y ago
    Why would you get a glazed ring when you have so many better options at ye olde neighborhood donut shoppe. Old fashioned, twisted, jelly filled, bear claw, etc etc. Yum.
    - gremlinsinc 7y ago
      I'm from Dayton, OH.. in Dayton there's Stan's donut a hole in the wall and Bill's donut a not-so-hole-but-locally-owned-24-hour-shop that have the best donuts ever. I can't stand KK's, Tim Horton's, or Grocery store donuts. They're all horrible. I'm in utah now, and around 2200/state street in Salt lake has an amazing donut shop as well... All hole in the walls, mom/pop shops. Corporations make horrible donuts. period.
      - trhway 7y ago
        don't fight, poor dwellers of US :) The donuts here, be it KK, Dunkin or whatever, is just a poor version of Eastern European "ponchik/pyshka" https://en.wikipedia.org/wiki/P%C4%85czki https://en.wikipedia.org/wiki/P%C4%85czki "pączki are made from especially rich dough containing eggs, fats, sugar, yeast and sometimes milk. ... The traditional reason for making pączki was to use up all the lard, sugar, eggs and fruit in the house, because their consumption was forbidden by Christian fasting practices during the season of Lent. "

bryanrasmussen 7y ago

this insoluble argument is between those who see opportunity and those who see risk, we love and admire those who see opportunity and we dislike those who see risk, until that risk becomes active, in which case we punish those who did not guard against it adequately. Can't have it both ways I guess, although I am probably most often on the side of those who see opportunity that tendency has come back to bite me at times.

zaroth 7y ago
Beautiful comment, insoluble barrier adds alliteration.

mytailorisrich 7y ago

Franchisees would be happy to increase sales by having someone help them widen their territory, which seems to be what actually happened here: > He’d established a friendly relationship with Mary Paredes, the manager of the Krispy Kreme in Clive, Iowa, who admired his entrepreneurial spirit and would have the doughnuts ready when he arrived Hell yes, a guy who buys 100 boxes off you every time he shows up is a guy you want to work with. The issue is that this is obviously not controlled by KK, including when it comes to using their trademarks.

toast0 7y ago

As of now, there are no franchised stores in the area. A local store would sell for a non-inflated price and have a better product (Krispy Kreme donuts are generally terrible, but if you get them fresh off the line, they're kind of okay).

Sohcahtoa82 7y ago
> Krispy Kreme donuts are generally terrible IMO, their classic glazed rings are the best glazed rings you can get anywhere. All their other options are garbage. The creme they use in their cream filled donuts is disgusting.
- toast0 7y ago
  Why would you get a glazed ring when you have so many better options at ye olde neighborhood donut shoppe. Old fashioned, twisted, jelly filled, bear claw, etc etc. Yum.
  - gremlinsinc 7y ago
    I'm from Dayton, OH.. in Dayton there's Stan's donut a hole in the wall and Bill's donut a not-so-hole-but-locally-owned-24-hour-shop that have the best donuts ever. I can't stand KK's, Tim Horton's, or Grocery store donuts. They're all horrible. I'm in utah now, and around 2200/state street in Salt lake has an amazing donut shop as well... All hole in the walls, mom/pop shops. Corporations make horrible donuts. period.
    - trhway 7y ago
      don't fight, poor dwellers of US :) The donuts here, be it KK, Dunkin or whatever, is just a poor version of Eastern European "ponchik/pyshka" https://en.wikipedia.org/wiki/P%C4%85czki https://en.wikipedia.org/wiki/P%C4%85czki "pączki are made from especially rich dough containing eggs, fats, sugar, yeast and sometimes milk. ... The traditional reason for making pączki was to use up all the lard, sugar, eggs and fruit in the house, because their consumption was forbidden by Christian fasting practices during the season of Lent. "