> I didn't notice the A being bent outward until it was pointed out either, but i did notice a sense of informality and friendliness in the mark, and that comes

> I didn't notice the A being bent outward until it was pointed out either, but i did notice a sense of informality and friendliness in the mark, and that comes from details like the A being bent. I don't doubt that a typeface as a whole can convey an emotion (through pre-existing associations with the font), but I'm highly skeptical that the tiny tweaks in a novel context on display here can actually do that. For the record, I didn't pick up on any feelings of "informality or friendliness" when I saw their new logo, and I still don't. But maybe this stuff is a private design language the graphic designers and typography fans share between themselves (e.g. bent lines == friendly), which they've convinced themselves is generally understood when it's not.