It's definitely something we see, and it's what makes a/b testing really tough in b2b. Personalization tends to have significantly higher lifts than a/b testing

It's definitely something we see, and it's what makes a/b testing really tough in b2b. Personalization tends to have significantly higher lifts than a/b testing since you can speak directly to an audience. Since statistical significance is a function of lift and conversion volume, you can get to results much faster if you run experiments with higher expected lifts. We also have an outbound personalization feature that lets you turn an ordinary page into hundreds or thousands of custom pages for every single account, that you can email to people you are trying to reach. Every recipient receives a personalized page and we measure the impact through signup / demo requests. As long as you have 500-1000 people in a segment, you can get to a significant test within a month or so given the high lift (50-200%).