4 ms·
Can someone explain the DDG business model? How does this company make money? How am I as a user being monetized? At least I understand Google’s approach.
by dstroot 7y ago
Can someone explain the DDG business model? How does this company make money? How am I as a user being monetized? At least I understand Google’s approach.
- dredmorbius 7y agoAdvertising. Untargeted advertising.
- marcosdumay 7y agoThere are some ads there. I don't think they have been very successful selling them, but it looks like search is cheaper to provide than it used to be.
- tagawa 7y agoAs others have said, we get revenue from contextual advertising as opposed to behavioural advertising. In other words, if you search for "car" you'd see a car-related ad rather than an ad based on your search history or personal profile (which we don't have anyway). There's more info about our business model here: https://spreadprivacy.com/duckduckgo-revenue-model/ https://spreadprivacy.com/duckduckgo-revenue-model/ Disclaimer: DuckDuckGo staff