It's hard to view a given strategy as being successful or unsuccessful for a given business without counterfactual's over time. If Boeing hadn't outsourced the

It's hard to view a given strategy as being successful or unsuccessful for a given business without counterfactual's over time. If Boeing hadn't outsourced they may have struggled to remain cost competitive; alternately they may have produced more innovative and dominant products over the relatively long time horizon of ~20 years. Most of the modern case studies I've seen on outsourcing deal primarily with dominant players that would likely be alright regardless of any decisions they made over the course of 10 years. Are there well known examples of companies starting as a low to mid-tier player in their sector, and gaining market share through the use of outsourcing?